Veronique B.

Reporting to the General Management, I define and manage the communication, public relations, and influence strategy for The Okwelians, a Think & Do Tank committed to the economic, social, and institutional transformation of Cameroon.

I support the organization's outreach to its various stakeholders in France, Cameroon, and internationally through the design and implementation of institutional communication strategies, editorial content production, and the management of press relations, public relations, and digital communication campaigns.

I also oversee the design, communication, and coordination of events organized by the association, particularly the The Okwelians Summit, by coordinating teams, service providers, partners, and communication efforts before, during, and after each event.

In my role, I develop strategic partnerships with public, private, academic, and associative actors to enhance the organization's visibility, increase its influence, and create new cooperation opportunities.

Finally, I support governance bodies in defining their strategic communication and ensure the coherence of public statements, the promotion of the Think & Do Tank's initiatives, and the strengthening of its brand image.

Reporting to the Indirect Sales Department, I managed the animation and communication strategy for the partner network to support business development, strengthen partner engagement, and promote the Group's offers.

My responsibilities included deploying communication plans, coordinating commercial animation campaigns, producing communication materials, organizing webinars, and implementing actions to support the distribution network.

I also managed VoIP Telecom's participation in the IT Partners trade show, coordinating the entire setup: stand design, service provider management, selection of giveaways, logistical preparation, social media communication, team coordination, and promotion of the Group's presence before, during, and after the event.

Finally, I contributed to business development by designing targeted mailing campaigns, implementing lead generation actions, and participating in the identification and qualification of new business opportunities, which were then passed on to the sales teams.

This experience allowed me to consolidate my expertise in B2B communication, event communication, project management, partner network animation, and business development, in an environment where communication and commercial performance were closely linked.

Reporting to the Sales Department, I managed several communication projects aimed at supporting the performance of the national network of Paritel agencies and sustaining the strategic priorities of the Sales Department.

In this capacity, I designed and deployed the communication plans associated with commercial challenges, in close collaboration with the Sales Director. I managed communication campaign coordination, material production, schedule monitoring, and information dissemination to all agencies.

I also managed the editorial content of internal newsletters, from defining the editorial line to writing, formatting, and distributing content. These publications aimed to highlight commercial performance, share network news, and strengthen employee engagement.

In parallel, I led the project to create the Paritel training center's website, in collaboration with the Human Resources Department. From defining needs to coordinating stakeholders, I supported the deployment of a platform designed to structure and promote the company's training offerings, in compliance with Qualiopi certification requirements.

This experience allowed me to develop expertise in internal communication, sales communication, digital communication, and cross-functional project management, working at the interface between the sales and human resources departments.