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Description

~ Paid Media Manager ~ Facebook Ads Expert ~

10 years of experience

Media agency experience: Havas and Publicis (LVMH and L'Oréal)

E-commerce experience: Club Med, Vite Mon Marché (Series A Startup), HelloTravel

Freelance Experience: GaleriesLafayette.com, HelloTravel

Expertise:

- Branding, communication strategy, and content marketing

- Performance-driven management: leads, COS, ROAS

- Social Ads: Strategy, budget, audit, optimization, and reporting. Facebook Ads Expert.

- Data and business: structuring Google Analytics data and creating performance monitoring dashboards.

Tools:

Facebook Business Manager, Instagram,

Google: DV360, Campaign Manager, Youtube, Google Analytics, Google Ads, Google Data Studio, Google Tag Manager

Others: Klaviyo, Typeform, Shopify, Hotjar, Notion, Trello

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Nantes (up to 50km), Paris (up to 10km)

VITE MON MARCHÉ SAS
Growth Manager
E-COMMERCE
September 2021 - December 2021 (3 months)
Nantes, France
Acquisition and optimization of the customer lifecycle following the AARRR framework:
- Branding, communication strategy, and content marketing
- Visibility and acquisition strategy: Google Ads, SEO, Display, Social Media
- Customer journey activation and optimization: reassurance, CRO, customer reviews, A/B testing, site redesign
- CRM/email marketing: lead nurturing, segmentation, activation, loyalty, and retention
- Data and business: data structuring and indicator management
Email marketing Klaviyo Instagram Social Networks Google Analytics Google Data Studio Project Management Brand Content Branding
Galeries Lafayette
Traffic Manager Paid Social & Display
E-COMMERCE
May 2022 - Today (4 years and 2 months)
Paris, France
- Definition and implementation of the acquisition strategy on Display, Social Ads, and Video channels.
- Responsible for the performance, budget, and development of these channels.
- Daily optimization of campaigns according to a defined media plan and in line with set objectives.
- Development of briefs and creative development of campaigns.
- Participation in cross-functional projects
- Optimization of measurement and monitoring: incrementality tests (Geolift, Conversion lift, Brand lift..), MMM models (Marketing Mix Models), ROPO monitoring
- Development and implementation of an omnichannel strategy on these channels (Drive to store and Store to web).
- Reporting and monitoring
- Challenge and establishment of regular meetings with external partners (Criteo, Facebook, Youtube, Google, Agencies, etc.) and internally (media team, social networks, CRM, Webdesign)
- Search for solutions to optimize results based on set objectives.
- Regular reviews on objective achievement and project results
Social Media SMO Facebook Ads Display Retargeting Project Management
Club Med
Acquisition Manager
TRAVEL AND TOURISM
July 2016 - September 2021 (5 years and 2 months)
Paris, France
Management of budgets and paid media strategy for European markets with the objective of acquiring new customers
- Management of display, social, and online partnership strategy and performance for 14 markets (EMEA)
- Internalization of performance-based purchases, creation of an internal trading desk (performance display and social ads)
- Management of a team of six people
- Analytics, A/B testing, and automation of reporting tools
Paid Media CRO Content Marketing Branding Google Analytics Google Data Studio Social Networks Instagram