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Véronique LerouxVL

Véronique Leroux

📈 Influence I Affiliation I Partnerships

€500/day
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Véronique

✅ Clients supported:
FinTech: Coinhouse, Linxea
SaaS: Brevo
Retail: l'Oréal Paris, Uniqlo, JD Sport, Lacoste, Michael Kors, ...
Travel: Europcar, VVF Villages, Volotea

📈 Client acquisition channels: Influence Marketing, Partnerships, Affiliation, SEO/ GEO
  • French

    Native or bilingual

  • English

    Native or bilingual

Can work on-site
Paris (up to 50km)

Experience

  • Brevo
    Head of Influence & Partnerships
    SOFTWARE PUBLISHING
    January 2026 - Today (5 months)
    Paris, France
    • Piloting international influence & partnerships strategy across multiple markets: DE, FR, PT, IT, UK, Nordics & USA
    • Coordinating a team of 3 Partnership Managers in English, with international activation supervision
    • Building a multi-vertical and cross-platform strategy to identify high-potential niches with a test & scale approach
    • Managing a monthly budget of €100K to €200K, covering testing, scaling, and acquisition cost optimization
    • Monitoring and analyzing KPIs: revenue, returning customers, new customers, CAC, CR
    Affiliation SEO Influence Marketing Customer Relationship Management (CRM) Strategic Partnerships
  • Coinhouse
    Influence and Partnership Manager
    BANKING AND INSURANCE
    January 2025 - August 2025 (7 months)
    Paris, France
    • Coordinating influence and partnership activations with PR, Brand, Communication, Paid, and Product teams
    • Q1 2025 Results for Coinhouse: qualified leads with deposit x3, +25% growth, €350K budget managed
    Strategic Partnerships Partnership Development Influence Marketing Influence Campaign
  • AWIN
    Global Senior Account Manager
    DIGITAL AND IT
    June 2018 - July 2024 (6 years and 1 month)
    Paris, France
    2022 - 2024:

    --> Clients supported - Europcar & Goldcar | Europe, UK, USA & Australia

    • Piloting Europcar and its sub-brand Goldcar's global influence strategy across 10 markets, with a performance-oriented approach
    • Coordinating a team of 6 international Account Managers in English
    • Recruiting influencers and influence agencies for each market/country
    • Operational deployment of campaigns: creative briefs, landing pages, UTM links, promo codes, assets, deliverable tracking
    • Budget management by country, and development of partnerships across the entire funnel: ToFU, MoFU, BoFU
    • Monitoring and analyzing KPIs: revenue, new customers, ROI, CAC, CR
    • 2023 Results: €26M in revenue, +104% growth, €500K influence budget managed

    2018 - 2022:
    --> Clients supported - L'Oréal, Lacoste, VVF Villages, Etsy, Michael Kors, ...

    • Managing a portfolio of key accounts, with average sales growth of +20% to +35% depending on the account
    • Managing performance-based campaigns: influence, affiliation, display, ...
    • 2022 Results for JD Sports FR: €11M revenue generated, +53% growth
    Affiliation Marketing Influence Marketing Influence Campaign Strategic Partnerships Partnership Development

Recommendations

Julie A.JA
MC
Julie A. and 1 other person have recommended Véronique

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Education

  • SEO Bootcamp
    Eskimoz Academy
    2024
    Stratégie SEO, Audits sémantique, concurrentiel et technique, planning éditorial, stratégique de netlinking
  • Media Buying Bootcamp
    Ades
    2025
    Google Ads (SEA) & Social Ads (META, Tiktok, LinkedIn, Snapchat, PInterest) Google Analytics, Google Tag Manager, Looker Studio

Skill set

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