Freelancer profile translated to English.
Back to original languageAbout Veronique
Experienced entrepreneur in marketing and communication, I combinedigital expertise, project management, and creativityto transform challenges into concrete solutions. My approach?Positive, pragmatic, and results-oriented.
Graduated fromULBand holding a postgraduate degree in entrepreneurship (**ICHEC Entreprises**), I put my energy and know-how at the service of ambitious projects, where innovation meets impact.
French
Native or bilingual
Dutch
Fluent
English
Conversational
Can work on-site
Bruxelles (up to 50km)
Experience
- AXA InsuranceFreelance Consultant - Expert Marketing & Customer JourneyBANKING AND INSURANCEJanuary 2022 - Today (4 years and 5 months)Bruxelles, Belgium• Development of the Value Proposition• Mapping the Customer Journey• Market research (development, analysis, and integration of insights) and persona creation• Go-to-Market: brochures, extranet, direct mailings, content creation on axa.be (articles, product pages, FAQ, ...)• Digital: development of the MyAXA digital platform, collaboration with UX/UI (user testing, ...), ...• Cross-functional project management with key stakeholders (PM, UX/UI, Legal, Sales, ...)
- Belfius BankProduct Manager DigitalBANKING AND INSURANCEJanuary 2021 - January 2022 (1 year)Bruxelles, Belgium• Cybersecurity: benchmarking, webinar creation (storytelling, interviews, case studies), internal and external campaigns, ...• Cash management: launch of a new partnership, internal training and communications, creation of sales materials, lead tracking, ...• Digital: creation of digital reporting (definition of KPIs, dimensions, and users), monitoring and revitalization of digital tools (client interviews, UX/UI), roadmap and planning, ...
- Hello AgencyCreative designer et Traffic PlannerJanuary 2011 - January 2017 (6 years)• Planning for 20 employees: identification of workload by product type, resource optimization, direct reporting to management, ...• Creation of campaigns, catalogs, logos, annual reports, ...
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Education
- Pragmatic Project ManagerPropellor2021Pragmatic Project Manager
- Fundamentals of digital marketingGoogle Pros2017Fundamentals of digital marketing