Véronique B.

Do you have a brand or product, but its identity doesn't yet reflect its true value? I help you build a strong and coherent brand image — whether you need complete support (positioning + visual) or only visual execution if your strategy is already defined.

What sets me apart: I don't just focus on the "pretty." After 20 years of designing multiple brand identities (perfumery, cosmetics, nutrition), I know that effective branding must carry a real message, speak to the right audience, and remain consistent across all your media. A graduate of the Lausanne Hotel School and trained at Harrods in London, I also bring a real business understanding to creative thinking.

I can support you with:

- Brand positioning and value proposition

- Logo creation, color palette, and typography

- Storytelling and brand tone

- Graphic guidelines and brand books

- Communication materials (social media, packaging, print)

Based in French-speaking Switzerland, bilingual FR/EN, available remotely or on-site.