Veronika Salnikova

- Professional coaching on various topics: career development, professional retraining, leadership development, personal balance, etc.

- Team coaching

- Consulting and training in CRO & digital marketing

- Consulting and recommendations on CRO (Conversion Rate Optimization) strategy

- Facilitation of training sessions, workshops, and webinars on various CRO topics

- Coaching on CRO strategy and roadmap

- Assisting clients in configuring and analyzing campaigns on the AB Tasty platform (A/B testing & personalization)

- Management of a national and international client portfolio across various business sectors Key clients: EDF, Groupe Yves Rocher, Air Caraïbes, Promod, Zadig & Voltaire, Maje, Claudie Pierlot, Sandro, Foncia, Cegos

- Efficient management (regularly achieved ROI targets) of SEA and Retargeting campaigns on Google, Bing & Yandex search engines across several European markets

- Monitoring and presentation of actions from various acquisition channels (SEO, Social Media, Affiliation) to European market managers

- Audits and recommendations for acquisition best practices

- Training of various internal teams in digital marketing

- Weekly and monthly reports and presentations using Adobe and Eulerian tools

- Budget recommendations

- A/B testing (landing pages, ads, acquisition strategies)

- Creation and implementation of translation projects