Description

Hi, I am Veronika, an Innovation Consultant and Strategist helping companies develop customer-centric ventures, product and services with sustainability and circularity at their core. My current work focuses on three key areas:

• Early-Stage Venture / Product / Service Design - Market and trend research, insights and concept development through design thinking to bring innovative impact ideas to market.

• Sustainability & Circular Economy Implementation - Workshops and strategic guidance that help organisations integrate sustainable and circular principles into business models, design process and customer experience.

• Brand Strategy & Positioning - Developing clear value propositions, brand foundations (mission, vision, values, naming, tone of voice), and communication strategies that make complex solutions attractive to customers.

My 15-year career spans from global corporations like L'Oreal to innovation agencies and independent consulting. Having a design background and spending a decade leading retail interior design projects for major FMCG, fashion, and luxury beauty brands, I transitioned to strategic consulting in 2019, bringing with me deep understanding of consumer market, sustainability expertise, aesthetic sense and an ability to manage complex multi-stakeholder projects from concept to implementation.

Since 2022, following my 1,5 years research on sustainable business models across the European startup ecosystem (German Chancellor Fellowship), I have been working with early-stage ventures and mentoring impact entrepreneurs through accelerator programs like Social Impact Award and Blue Bio Value.

Industry field of expertise

Languages

English
Fluent
German
Basic
French
Basic
Russian
Native or bilingual

Workplace preferences

Can work on-site

Hamburg (up to 10km)

Independent Consultant
Strategic Brand & Innovation Consultant | Sustainability & Circular Economy
CONSULTING AND AUDITS
March 2023 - Today (3 years and 3 months)
Hamburg, Germany
I help impact-focused companies identify and develop new business opportunities through market research and stakeholder insights, implement principles of sustainability and circular economy into business models and product development, and create brand & communication strategies that drive engagement and business growth. My approach combines strategic guidance with hands-on implementation support.
Sustainability Strategy Sustainable Design Circular Economy brand strategy Communication strategy
Stone Soup Consulting
Sustainability Consultant
CONSULTING AND AUDITS
March 2023 - December 2023 (9 months)
Hamburg, Germany
I was part of Stone Soup, a forward-thinking international consultancy and a network of experts, who work with different types of organisations helping them boosting their social value.
Design Thinking sustainable communication Sustainability Strategy
Alexander von Humboldt Foundation
Project owner / Researcher
RESEARCH
October 2021 - March 2023 (1 year and 6 months)
Berlin, Germany
As a German Chancellor Fellow, I acquired fundings to develop a self-initiated project "New Business Models for a Sustainable Lifestyle". My work resulted in a series of workshops for startups and a guide on how businesses can promote a sustainable lifestyle, focusing on consumer behaviour, business models, design and marketing.

As a startup mentor I have supported acceleration programmes of the Social Impact Award, Blue Bio Value, Village Capital, providing support to early-stage startups in business development, value propositions, customer and market research. Among others, I worked with Ccrave, an online marketplace for circular economy brands from Portugal, and ClimateMind, a climate psychology and communication consultancy from Germany.

Circular Economy Venture Development Start-up Sustainable development Workshop