Verónica Vicente Ruiz

I am Verónica Vicente.

I am an independent creative director specializing in rebranding and packaging for brands in the food sector.

I design brands with strategy. I don't just make them "pretty": I get involved to understand what the company is like, what values it defends, what makes it unique... and from there, I create a coherent, powerful, and honest visual identity. A brand that is thought out, not improvised.

I work with food companies that want to better communicate who they are. Who understand that a good image is not an ornament, but a strategic tool. And who are looking for someone who not only designs, but accompanies them in their transformation process.

🍇 Brand design and strategic branding

I create unique visual identities, designed to build trust and differentiate in a saturated market. I work especially with businesses in the food sector: organic, family-run, gourmet, or artisanal projects that need to stand out at first glance without losing their authenticity.

♻️ Rebranding

I renew brands that need to evolve, reposition, or reconnect with their audience. I bring an external and strategic perspective to update their visual identity, respecting their history but focusing on the present (and what's to come).

📦 Food Packaging

I design packaging that awakens desire, explains your offering, and seduces from the shelf. With identity, coherence... and purpose. I ensure that your packaging is not only beautiful, but useful: that it speaks clearly, conveys values, and creates a connection.

🗂 I always deliver a detailed brand book and a style guide, so the brand maintains its coherence over time, even when I'm not involved.

🎖 I have received several design awards:

Pentawards · A'Design Awards · Evooleum · 3x Anuaria · 5x Arcapack.

📬 We can talk:🌐 You can see more about my work: 🖥 You can book a video call here: