About Verónica
- How can I help you?
- Why me?
- How do I do it?
Spanish
Native or bilingual
English
Fluent
Experience
- Profesional independienteCommunication consultant specializing in health and wellnessCONSULTING AND AUDITSDecember 2023 - Today (2 years and 6 months)Madrid, SpainCommunication strategy: Brand audit and competitor analysis, communication roadmap design and action planning, strategic advice and support.Content creation: Press office and media relations, content for owned, earned, and paid media, writing articles, press releases, scripts, and branded content, social media management and community management, creation of newsletters, websites, microsites, and landing pages, design and production of corporate materials.Activations: Organization and coordination of events, presentations, and launches, press conferences and media meetings, awareness and prevention campaigns, actions with ambassadors and influencers, impact monitoring and measurement.Reputation: Stakeholder relations, reputation and public affairs strategies, creation of forums, debate panels, and dialogue platforms, crisis advice and management, environmental and trend monitoring. Spokesperson training.Specialty in health and lifestyle.
- ATREVIAAccount DirectorJanuary 2022 - November 2023 (1 year and 10 months)Madrid, SpainIn the Health department. Communication and marketing strategy for major brands of laboratories and hospitals. Working hand-in-hand with corporate or brand communication and marketing managers (prescription/OTC/consumer). Team planning and coordination.
- ATREVIASenior PR & Communications ConsultantHEALTH AND WELLNESSNovember 2015 - December 2021 (6 years and 2 months)Madrid, SpainConsultant in the health department of Atrevia. Strategic consulting, creation of impactful 360° campaigns, and communication management for pharmaceutical laboratories, clinics, and patient associations, primarily.
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Education
- Masters of Institutional and Political Communication, Communication and Public RelationsUniversidad Carlos III de Madrid2010Masters of Institutional and Political Communication, Communication and Public Relations
- Degree in Audiovisual Communication, Studies on communication and mediaUniversidad Complutense de Madrid2009Degree in Audiovisual Communication, Estudios sobre comunicación y medios