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Verónica San Frutos MartínVS

Verónica San Frutos Martín

Communication, content, social media

€280/day
Madrid, ES
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Verónica

  • How can I help you?

Are you looking for someone to help you structure your company's communication and define its strategy, or that creative idea to break away from the usual way of doing things? Or perhaps you need an extra hand for that communication project you can never get off the ground? Someone to help you with certain writing tasks? Launch that blog or bring your social media to life? These are some of the projects I can help you with.

  • Why me?

Expert in communication and marketing, mainly in PR and social media strategies.
After more than 13 years working in communication and marketing agencies, I have decided to work independently and explore a new way of working as a freelancer.

During my years in agencies, I have held positions of responsibility in public relations (PR) consulting and communication, leading large teams and helping companies in various sectors, especially in healthcare and wellness, implement innovative and effective communication and marketing strategies. Now I put all this knowledge (and what I continue to acquire through new training and experiences) at the service of my projects.

  • How do I do it?

My methodology focuses on a meticulous and strategic approach, ensuring that every detail is handled with precision and care.

On the other hand, I have a very versatile style that I acquired during my years in agencies. This competence allows me to adapt to any methodology and, at the same time, makes my clients feel like an extension of their team. This guarantees consistent, high-quality results.

I am communicative, creative, and I am always undergoing continuous training to offer the most innovative solutions.

To learn more, visit ybuenaletra.com
  • Spanish

    Native or bilingual

  • English

    Fluent

Remote only
Primarily works remotely

Experience

  • Profesional independiente
    Communication consultant specializing in health and wellness
    CONSULTING AND AUDITS
    December 2023 - Today (2 years and 6 months)
    Madrid, Spain
    Communication strategy: Brand audit and competitor analysis, communication roadmap design and action planning, strategic advice and support.

    Content creation: Press office and media relations, content for owned, earned, and paid media, writing articles, press releases, scripts, and branded content, social media management and community management, creation of newsletters, websites, microsites, and landing pages, design and production of corporate materials.

    Activations: Organization and coordination of events, presentations, and launches, press conferences and media meetings, awareness and prevention campaigns, actions with ambassadors and influencers, impact monitoring and measurement.

    Reputation: Stakeholder relations, reputation and public affairs strategies, creation of forums, debate panels, and dialogue platforms, crisis advice and management, environmental and trend monitoring. Spokesperson training.

    Specialty in health and lifestyle.
    Estrategia de comunicación Planificación estratégica Relaciones públicas Salud y bienestar Estrategia de contenidos
  • ATREVIA
    Account Director
    January 2022 - November 2023 (1 year and 10 months)
    Madrid, Spain
    In the Health department. Communication and marketing strategy for major brands of laboratories and hospitals. Working hand-in-hand with corporate or brand communication and marketing managers (prescription/OTC/consumer). Team planning and coordination.
  • ATREVIA
    Senior PR & Communications Consultant
    HEALTH AND WELLNESS
    November 2015 - December 2021 (6 years and 2 months)
    Madrid, Spain
    Consultant in the health department of Atrevia. Strategic consulting, creation of impactful 360° campaigns, and communication management for pharmaceutical laboratories, clinics, and patient associations, primarily.

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Education

  • Masters of Institutional and Political Communication, Communication and Public Relations
    Universidad Carlos III de Madrid
    2010
    Masters of Institutional and Political Communication, Communication and Public Relations
  • Degree in Audiovisual Communication, Studies on communication and media
    Universidad Complutense de Madrid
    2009
    Degree in Audiovisual Communication, Estudios sobre comunicación y medios

Skill set

Categories