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Verónica Pancorbo MolinaVP

Verónica Pancorbo Molina

AI Consultant | Processes, Training, and Implementation

€390/day
2 projects
Madrid, ES
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Verónica

I help **organizations that know they need to use AI**—not just because it's trendy—to translate it into clear decisions, applicable processes, and trained teams.

Over the last few years, I have worked on **over 60 innovation and subsidized service projects**, managing implementation and designing maturity assessment methodologies, real **use cases**, and systems adapted for SMEs and medium-sized businesses.

What I do exactly

✔ AI maturityassessment(processes, culture, data, and risks)
✔ Design of a prioritized implementationroadmap
✔ Identification and definition of realuse cases
✔ Strategictrainingfor non-technical teams
✔ Design of a governance and evidencesystem

How I work
- I analyze how the company actually works (not how it thinks it works).
- I identifywhere AI adds valueand where it should not be applied.
- I prioritize by impact, effort, and risk.
- I design a viable use case and leave a structure for scaling.

I don't promise total automation.
I don't sell technological trends or tools.

**I build judgment and order**.


If you are considering implementing AI in your company and need clarity before investing time or money, tell me your context and I will propose an initial approach.
  • Spanish

    Native or bilingual

  • English

    Fluent

Remote only
Primarily works remotely

Experience

  • CX Plus
    AI Consultant for Business
    CONSULTING AND AUDITS
    June 2025 - Today (1 year and 2 months)
    Madrid, Spain
    I leadreal AI adoption projectsin companies, from strategic diagnosis to use case design and operational implementation.

    I have coordinated **over 60 innovation projects in public programs**, ensuring traceability, regulatory compliance, and defensible deliverables.

    I designproprietary AI maturity methodologies adapted for SMEs, integrating governance, the European AI Act, and real operational criteria.
    Artificial Intelligence Process Design Project Management Generative Artificial Intelligence Public Programs
  • Gurang
    AI Consultant for Marketing and Automation
    CONSULTING AND AUDITS
    May 2024 - Today (2 years and 2 months)
    Kingdom of Spain, Spain
    I work with SMEs integratingartificial intelligence into marketing processesand lead generation.

    I design processes and automations, optimize funnels, andtrain teamsin the strategic use of generative AI applied to content, communication, and productivity.

    I have developeduse casesin email marketing, CRM automation, and sales process improvement, combining strategic vision with **measurable results-oriented execution**.
    Artificial Intelligence Team Training Brand Strategy Marketing Consulting Digital Marketing
  • Ayrel Assistants
    Co-founder | AI Product Design
    RETAIL (SMALL BUSINESS)
    September 2022 - May 2024 (1 year and 8 months)
    Madrid, Spain
    I co-founded a startup focused onAI-based assistantsfor businesses.

    I led the **application design**, use case definition, and positioning strategy.

    I participated in initial implementations and the creation of training materials.

    Project selected for an **entrepreneurship program**.
    Artificial Intelligence Generative Artificial Intelligence Training Product Design Start-up

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Education

  • Higher Technician in creativity in digital environments, Marketing
    International Marketing [IM]
    2019
    Técnico Superior en creatividad en entornos digitales, Marketing
  • Inbound Marketing Certification, Marketing
    HubSpot Academy
    2019
    Certificación en Inbound Marketing, Marketing

Skill set

Categories