Véronica Obrun

- Market, target, and needs analysis to define digital marketing objectives and strategy

- Project management until campaign finalization in coordination with media, digital, CM, and Influencer agencies...

- Implementation and animation of the annual marketing plan, managing the marketing strategy for lead generation and qualification across digital channels: natural and paid referencing (SEO/SEA), display, social networks, affiliations, tracking...

- Editorial line management: planning, content, and publication

- Campaign management optimizing the user journey and experience (analysis of user behaviors through feedback insights)

- Website referencing analysis and improvement, statistics monitoring + customer journey optimization

- Implementation and optimization of digital media campaigns, in collaboration with creative and media agencies (or internally)

- Working on customer acquisition and retention

- Reporting on digital marketing campaigns conducted (control and measurements)

- Market and competitor monitoring, benchmarking of practices and digital presence

- Marketplace management and development

- Action plan proposal with the marketing/communication department

- Digital marketing budget management – budget allocation for different digital marketing campaigns based on objectives: awareness, engagement, and conversion

- Analysis of campaign results, market insights gathering, and sharing summaries with management + optimization recommendations

- Implementation of quantitative/qualitative studies to improve understanding of consumer behavior in the digital space and expand the customer database

- Close collaboration with the sales department, according to the brand's overall strategy to optimize customer base development and retention.

E-commerce / Lead generation Accompanying e-merchants, online stores, and exporters in China, Hong Kong, and Asia more broadly in their online visibility development. Objective: make their online products and services visible to the best audience of buyers/visitors in Europe, USA, and worldwide, at the right time, in line with various KPIs. The teamwork at JVWEB allows us to provide them with solutions tailored to their sales objectives and digital strategy development, regardless of the business sector concerned.

- Support for setting up sponsored campaigns (AdWords / Youtube / Facebook / Bing ...)

- Prospecting and developing the client portfolio for China, HK, Asia

- Lead follow-up

- Presentation of Google Ads account audits

- Presentation of optimization opportunities identified on the account

SEISO an innovative SaaS solution dedicated to SEA and PPC marketers.