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Verónica GonzálezVG

Verónica González

Strategic Marketing Consultant | CRO & Growth

€300/day
3 projects
Madrid, ES
8-15 years
Marketing & Communication Strategy
Conversion Rate Optimization (CRO)
Digital Marketing
Marketing Strategy
Go-to-market Strategy

Average response time: 1 hour

Freelancer profile translated to English.
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About Verónica

I am a senior consultant with over 15 years of experience in digital marketing and CRO, specializing in strategy, conversion optimization, and lead generation for e-commerce, B2B, and SaaS projects.

I work with digital businesses that have already overcome the initial phase and need clarity to grow, optimize, and scale, with data-driven decisions and a focus on real impact.

My role is situated between strategy and execution: I help define priorities, improve conversion, and build sustainable acquisition and growth systems.

I have experience in digital and strategic auditing, conversion funnel optimization, CRO, SEO, analytics, and activation of organic and paid channels.

I also collaborate on B2B and SaaS projects focused on lead generation, using LinkedIn, Sales Navigator, CRM, and automation. I work directly with founders and decision-makers, acting as a strategic partner, not an executor of isolated tasks.
E-commerce
Consulting and Audits
Fashion and Cosmetics
Digital and IT Services
Postal Services and Logistics

  • Spanish

    Native or bilingual

  • English

    Fluent

  • German

    Fluent

  • Italian

    Conversational

Can work on-site
Madrid (up to 10km)

Experience

  • Luciela
    Digital Marketing Consultant & Marketing Manager
    E-COMMERCE
    June 2025 - Today (1 year and 2 months)
    I am responsible for the design and implementation of the digital strategy for Luciela Lingerie, a sustainable and premium fashion brand. My role ranges from a complete audit of digital channels to the execution of actions focused on conversion, customer acquisition, and business scalability.

    • Strategic analysis of brand, audience, and competition.
    • Audit of the website, measurement tools, and conversion funnels.
    • Drafting professional reports and defining a strategic roadmap.
    • Design and implementation of the affiliate and influencer marketing program.
    • Definition of benefits, profile selection, and relationship management.
    • Collaboration on content, email marketing, and management of tools like Notion, Rewardful, Typeform, and Hunter.io.

    E-commerce, conversion optimization, customer acquisition, sales funnels, affiliate marketing, influencer marketing, GA4, SEO, SEM, growth marketing, sustainable fashion, digital branding.
    Digital Marketing Strategy Affiliate Marketing Influencer Marketing Conversion Rate Optimization (CRO) E-commerce
  • Sales Sherpas
    Digital Marketing Consultant | Strategy & Conversion
    December 2025 - Today (8 months)
    Support in strategy and growth for a B2B SaaS consultancy focused on high-ticket sales.

    I work on positioning, content, acquisition strategy, and the use of LinkedIn Sales Navigator, CRM, and automation for inbound and outbound acquisition.
    Inbound Marketing Business Growth CRM Content Creation and Copywriting Strategic Planning
  • COMBIBERIA
    Malt logoOn Malt
    Digital Marketing Consultant
    April 2025 - Today (1 year and 4 months)
    • SEO analysis and optimization of the corporate website in rail transport and logistics.
    • Design, management, and optimization of Google Ads campaigns.
    • Creation of landing pages and conversion funnels for lead generation.
    • Preparation of strategic reports with data from Google Analytics, Search Console, and Tag Manager.
    • Alignment of messages and improvement of digital visibility in a competitive B2B sector.
    B2B marketing, lead generation, Google Ads, SEO, rail transport, logistics, conversion funnels, web optimization, customer acquisition, CRO.
    Google Analytics SEO Google Ads Conversion Rate Optimization (CRO) Digital Strategy
Check out Verónica's experience

Reviews

5.0

Out of 3 ratings

RF

Ruben Francisco

Trabajo impecable y muy recomendable - EasyTradingAcademy

Reviewed on 2/7/2026

I was very satisfied with our first work together. Veronica has proven to be a great professional: attentive, resourceful, and very involved at all times. Communication has been clear and fluid from the beginning, and the final result has exceeded my expectations. I will definitely count on her again for future projects. Totally recommended.
A

Antonio

COMBIBERIA

Reviewed on 5/6/2025

Collaborating with Veronica has been a great success. Her deep knowledge in digital marketing, including Google Ads and WordPress, has allowed us to enhance our online presence and achieve our goals. Veronica is not only an expert in her field but also a proactive, reliable, and committed professional to her clients' success.
Show all 3 reviews

Recommendations

LR
Ricardo CastellanosRC
Lucienne Rutherford and 1 other person have recommended Verónica

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Education

  • Google UX Design Professional Certificate
    Coursera / Google
    2024
    Bases del diseño de experiencia del usuario (UX). Iniciar el proceso de diseño de UX: Generar empatía, definir y aportar ideas. Crear wireframes y prototipos de baja fidelidad. Realizar investigaciones sobre la UX y probar conceptos de manera anticipada. Crear diseños y prototipos de baja fidelidad en Figma. Diseño web con capacidad de respuesta en Adobe XD. Diseñar para el bien social y prepararse para el trabajo.
  • UX/UI. User Interfaces and Experience
    San Blas Computer and Communications Development Center
    2024
    - Interfaces y experiencia de usuario. - Diseño centrado en el usuario - Metodologías ágiles aplicadas a la experiencia de usuario - El plan de investigación de diseño y sus técnicas - Cuestionarios, entrevistas y grupos objetivo - Público objetivo y mapas de empatía - Viaje del cliente (Customer Journey) - Claves de diseño - Arquitectura y jerarquía del proyecto - Definición de flujos de usuarios - Análisis de las herramientas disponibles en el mercado ( Figma, sketch app, marvel app, adobe XD,…) - Diseño, prototipado y validación del UI de una aplicación con FIGMA.
Check out Verónica's education

Certifications

Verónica's certifications are only visible to Malt Community members

Skill set

Competitor Analysis
Inbound Marketing
Email Marketing
Google Analytics
Data Analysis
Translation
Effective Communication
Marketing and Communications Planning
German
SEO
Google Ads
Digital Strategy
Project Management
Marketing
Social Media Marketing
Content Strategy
Training
Communication Skills
Digital Marketing Strategy
Creativity
Market Research
Marketing Plan Development
CRM
Tableau
Affiliate Marketing
English
Marketing Consultant
Affiliate Marketing
Influencer Marketing
Funnel Optimization
Business Consultant
Web Positioning
Content Creation
Digital Marketing Plan
Online Sales
Business Growth
Digital Branding
Digital Audit
Organic Growth
Growth Strategy
E-commerce

Categories