Verónica Di Rico

I help Companies Transform Customer Experience into Retention and Higher Profitability.

Is your company investing heavily in attracting customers, but failing to retain them? I'm Verónica Di Rico, and I help leaders and teams transform that initial experience into sustained retention and profitability.

My approach is Human Vision. As a Service Design and UX Research Consultant with a background in Psychology, I don't just design flows; I understand the 'why' behind people's behavior. This allows me to identify the cognitive and emotional blockers that frustrate users and cost your business money.

I work strategically. My focus is deep qualitative research (UX Research) and behavioral analysis. This allows me to go beyond cold metrics, understand the 'why' behind user actions (my human lens), and design and implement optimizations that solve usability problems directly impacting the business: from a user's wait time at a logistics center to the completion rate of an online course.

I am passionate about highly complex sectors such as Health, Education, E-Commerce, Logistics, and SaaS. I work with clients in Spain and have a growing presence in the LATAM market. My goal is for the complete experience you offer (both physical and digital) to feel intuitive and, above all, human.

I am part of a multidisciplinary team whose purpose is to help public and private organizations materialize their future vision through digital services and experiences that connect meaningfully with people's emotions.

User research to then design an experience that meets the findings and provides people with the opportunity to fulfill their expectations and motivations.