Freelancer profile translated to English.

Description

Communication specialist with over 20 years of experience and a very broad writing background.

Writing for all communication media, print or online, corporate newspaper articles, websites, SEO writing, copywriting, brochures and leaflets, wishes, newsletters, etc.

Internal or external communication.

Editorial consulting.

Experience in communication agencies and then in Communication Departments in several companies allows me to consider writing as an exercise in service of a global strategy (which is also a pleasant exercise for me).

Notably, a particular skill in the fields of finance and human resources acquired within companies for which I was Chief Communications Officer.

Languages

French
Native or bilingual
French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km), Amiens (up to 50km)

Cosmoparis
Consulting on positioning and wording for brand book relaunch
FASHION AND COSMETICS
September 2025 - October 2025 (1 month)
Paris, France
Assistance in the production of the new brand book for the repositioning of this high-end ready-to-wear shoe brand, with a view to redeployment in France and internationally. Reflection on the brand's strengths, its uniqueness, definition of a lexical field, advice on naming and wording.
Consulting Copywriting Branding & brand positioning Semantic field Wording
Crédit Agricole Mutuel Val de France
Consulting in communication & editorial strategy and content production
BANKING AND INSURANCE
January 2023 - Today (3 years and 7 months)
Chartres, France
Communication strategy • Editorial strategy • Storytelling • Copywriting and content production consulting • Support for communication teams • Video scripts • Network campaigns • Newsletters • Implementation of an editorial information base linked to different departments •
Editorial strategy Communication strategy Copywriting Consulting Copywriting
Groupe Alain Afflelou
Copywriting for the Magic offer promotion campaign
RETAIL (LARGE RETAILERS)
July 2024 - August 2024 (1 month)
Paris, France
Preparation of the promotion campaign for the Magic clips glasses range. Copywriting of content for online use and email marketing to boost the offer. Collaborative work with the digital art director to highlight the unique, modern, varied, ... unparalleled qualities.
Copywriting Digital communication Copywriting