Freelancer profile translated to English.

Description

Hello!

I have over 13 years of experience in agile digital project management (product and marketing side). I have a rather generalist profile in digital with expertise in products (mobile/web/OTT), content (editorial strategy, social networks, production), and brand management (positioning, target audience, and personas).

I enjoy moving forward with a pioneering and innovative spirit. I am autonomous, pragmatic, and a jack-of-all-trades. Among my latest freelance missions:

- Redesign of an e-commerce site with mobile-first usage, traffic and leads x3, CAC/2

- Conversion funnel optimization (UX, SEO, landing pages, A/B tests)

- Acquisition strategy across various free/paid channels

- Redesign of the onboarding for a mobile app and its associated website

- Structuring of product and marketing teams

- Content strategy and community development

Languages

French
Native or bilingual
Spanish
Conversational
English
Fluent

Workplace preferences

Can work on-site

Villejuif (up to 50km), Paris (up to 15km)

Pickidate
Mobile Product Manager
SOFTWARE PUBLISHING
June 2020 - Today (5 years and 11 months)
Remote
#product management / UI / Conversational UX design (discovery, strategy and delivery)

#mobile revamp with 1 dev / 1 designer / 1 marketing
Product management Positioning Strategy Pricing Strategy Agile Methodology Prototype Risk Analysis Google Analytics
WILCO
Expert & Mentor
DIGITAL AND IT
September 2019 - Today (6 years and 9 months)
Paris Area, France
Wilco (ex Scientipole) is an association that helps high-tech start-ups to reach their first million turnover within 3 years with early stage loans and coaching. New startup selection committee member.
Startup Business Development Pitch Project Management
Scènso.tv
Marketing Consultant
FILM AND AV
October 2019 - January 2020 (3 months)
Paris
#data analytics, branding, community building,

#sales strategy and go-to-market (pricing, B2C or B2B2C, online and offline acquisition)
Communication Strategy Web Marketing Strategy Editorial Strategy Branding Web Analytics Traffic Acquisition