Verena Kunz-Gehrmann

Growth requires more than product and funding: it needs a clear story that convinces customers and builds investor trust. This is exactly where I support: as a Fractional or Interim CMO, I help startups and scale-ups sharpen their brand, build scalable marketing engines, and successfully implement international expansions – without the fixed costs of a full-time position.

With over 20 years of experience in B2B and tech marketing, I have supported numerous companies in various growth phases: from market launch to scaling, from brand positioning to demand generation. I have helped startups triple their company valuation within two years, managed marketing strategies in M&A processes, and successfully supported expansions across Europe, the USA, and beyond.

My focus lies at the intersection of brand, growth, and AI-driven marketing. I help founders gain traction quickly while laying the groundwork for sustainable scaling. Authenticity and credibility are always paramount, as they are crucial for customer acquisition, investor relations, and long-term success.

Typical projects I undertake:

- Development and implementation of go-to-market strategies

- Building marketing structures and teams

- International expansion & market entry (DACH and global)

- Brand positioning & thought leadership

- AI-driven marketing and content strategies

- Support with mergers & acquisitions

I quickly integrate into existing structures, take responsibility, and deliver measurable results, hands-on, strategically, and with a focus on sustainable growth.