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Verena GrotenrathVG

Verena Grotenrath

Product designer

€600/day
Paris, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Verena

Senior UI/UX Designer with 15 years of experience, I design complex interfaces and robust design systems for B2B SaaS products, while bringing an artistic direction sensibility from the luxury world. After a decade in Parisian agencies (Duke/Razorfish, 5ème Gauche) and as a freelancer for brands like Van Cleef & Arpels, I spent 3 years at Niji on large enterprise missions: a 26-component design system for BNP Paribas Leasing Solutions (3 markets), a unified system for 11 Safran aeronautical portals, and a redesign of the Equasens medical SaaS. Since May 2026, I have been working freelance on projects where product rigor and visual excellence combine - for clients in luxury, jewelry, and B2B digital. I integrate AI tools (Claude MCP, Figma Make) into my workflow and am trilingual in French / English / German. What I bring: interfaces that hold up at scale, a systems vision from the start, and a rare visual execution quality in B2B.
  • German

    Native or bilingual

  • English

    Native or bilingual

  • French

    Native or bilingual

Can work on-site
Paris (up to 50km)

Experience

  • Free-lance
    Art Director & Motion Designer
    May 2026 - Today (3 months)
    Paris, France
    Digital art direction and motion design for L'École des Arts Joailliers. Creation of Figma email templates and premium content. Collaboration with the lead art director for the account.
    Motion Design Figma
  • NIJI
    Senior UI Designer & Design System Expert
    March 2022 - May 2025 (3 years and 2 months)
    Paris, France
    B2B missions in regulated sectors, within multidisciplinary agile teams. Safran Group (2024) - Unification of 11 heterogeneous aeronautical portals under a common design system, created from scratch. Adopted and implemented by technical teams, with reduction of technical debt and expansion of collaboration scope. Equasens (2024) - UI redesign of a medical SaaS software, in tandem with a UX designer. Migration from a legacy design system to semantic tokens and Figma variables, preparing the application for a future visual overhaul. BNP Paribas Leasing Solutions (2023–2024) - Transformation of the print charter into a digital charter, then design of a complete UI kit for the Lease Offers business application (B2B/B2C, 3 languages). Design system of 26 components with semantic tokens - MVP delivered in May 2025.
    Figma Expert Tokens Interface Design User Interface Design Accessibility
  • Free-lance
    Art Director & UI Designer
    September 2014 - February 2022 (7 years and 5 months)
    Paris, France
    8 years of independent activity for premium and e-commerce brands. Redesign of Van Cleef & Arpels e-commerce (flat design, responsive, high jewelry product pages, landing pages). Missions through DDB Paris, Ekino, Publicis Consultants in the Luxury, Fashion, Watchmaking, Perfumery, and Consulting sectors. Autonomous management of the client cycle: brief, UI design, art direction, developer handoff.
    User Interface Design Art Direction

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Education

  • Product Design Bootcamp (Batch 18)
    2025
    Bootcamp Product Design (Batch 18)
  • Degree in
    Illustration and Editorial Design
    2008
    Diplôme en

Skill set

Categories