Freelancer profile translated to English.
Back to original languageAbout Véréna
Do you want to assess the potential of a project, identify the best location opportunities, or better understand the commercial dynamics of a territory?
I will support you in conducting market research, opportunity studies, feasibility studies, and commercial diagnostics to secure your decisions and identify the most relevant development levers.
Types of assignments I work on:
- Feasibility study for a leisure complex
- Commercial potential analysis in a medium-sized town
- Store location study
- Commercial area diagnosis
- Territorial market analysis
Feel free to contact me to see how I can assist you!
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This approach allows me to work on various topics:
- Market and opportunity studies;
- Feasibility studies;
- Commercial location analyses;
- Commercial and territorial diagnostics;
- Competitive analyses;
- Commercial development strategies.
My added value: combining expertise in commerce, territorial analysis, and field observation to go beyond standard indicators and identify the factors that truly determine a project's success.
Skills: feasibility studies - commercial development - territorial analysis - location strategy - geomarketing - market research - commercial planning - CDAC - advanced statistics & mapping (GIS)
French
Native or bilingual
English
Fluent
Spanish
Conversational
Zulu
Conversational
Remote only
Primarily works remotely
Experience
- VB Urbanisme & CommercePhD in Commercial Geography | Consultant in Commercial and Territorial StrategyMay 2025 - Today (1 year and 2 months)**Doctorate in Commercial Geography**, I assist local authorities, brands, investors, and project leaders in their **location, development, and commercial transformation strategies**.My expertise is based on the cross-analysis of commercial dynamics, consumer behavior, and territorial characteristics to evaluate the real potential of a project.Examples of assignments:
- Identification and analysis oflocation sitesfor mass retail brands;
- Field studies and analysis of thecommercial potentialof geographical areas for national brands;
- Analysis of downtown commerce and centrality **dynamics**;
- Commercial and territorial diagnostics;
- **Opportunity and feasibility studies**;
- Analysis of commercial flows and hubs.
Recent references:- Commercial site identification assignments for the U group;
- Field assignments for Lidl;
- Analysis of downtown commerce in Nancy (Federation of Territorial Commerce Actors);
- Studies for local authorities and urban planning and economic development firms.
Recent interventions:- Round table "Commercial Vacancy: Constraint or Opportunity?", SIEC 2026
- Business committee of the Federation of Associated Commerce, 2026
- Round table "The Battle for Proximity: Airbnb, Shein, and the New Grammar of the City and Commerce", 2026
- AID ObservatoireConsultant – Commercial Planning, Commerce, and Territorial DevelopmentNovember 2024 - January 2025 (2 months)Lyon, FranceSenior consultant on commerce, territorial development, and commercial planning at the consulting firm AID Observatoire.Projects completed:Requalification of the commercial zone of Saint-Martin-d'Hères
- Commercial and territorial diagnosis;
- Analysis of the zone's positioning;
- Identification of transformation challenges.
Revision of the SCoT of Sarreguemines Confluences- Economic and commercial diagnosis;
- Analysis of commercial hubs;
- Assessment of territorial dynamics and future needs.
- ADUGA (Agence de Développement et d'Urbanisme du Grand Amiénois)Economic Studies and Territorial Development OfficerAugust 2021 - November 2024 (3 years and 3 months)Amiens, FranceEconomic Studies and Territorial Development Officer at ADUGA(a planning agency affiliated with FNAU).Broad portfolio of activities ranging from commerce to economic land (business parks, land use planning) through urban and commercial requalification projects.Studies and observations:
- Conductingcommerce studies(e.g., commercial framework of Amiens Métropole, study of household purchasing behavior in Grand Amiénois) using various data types (CODATA database, purchase origin-destination database, etc.)
- Potential studies for urban site renewal: what role for commercial activities?
- Conducting an inventory of Economic Activity Zones
Commerce in urban projects:- Supporting municipalities awarded the "Petites Villes de Demain" revitalization program (economic and commercial diagnosis, development of commercial strategies)
- Supporting municipalities in the requalification of commercial or industrial brownfield sites
Planning:- Support for the revision of the Spatial Planning and Coherence Scheme (commercial component, including the DAACL; economic component; agricultural component)
- Monitoring external services (Household purchasing behavior survey; Study of land use optimization and revitalization of business parks) carried out by consulting firms
- Co-organization and facilitation of SCOT Commissions, composed of elected officials from Grand Amiénois.
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Education
- PhD - Commercial GeographyUniversity of Lille2020These en géographie du commerce et de la logistique, effectuée dans un des deux laboratoires français dédiés au transport de marchandises (SPLOTT, Univ. Gustave Eiffel) : « Le rôle de la diversité urbaine et commerciale sur les pratiques logistiques des commerces de détail alimentaires en ville : le cas des Hauts-de-France »
- Master's in Food and Food Cultures, Geography, and CartographyParis-Sorbonne University2016Master Alimentation et Cultures alimentaires, Géographie et cartographie