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Verena BegerVB

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Freelancer profile translated to English.
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About Verena

Hi, I'm Verena - a passionate marketer.

In recent years, I've had the opportunity to work in marketing for renowned companies – including Breuninger, parfumdreams, and Playmobil.

In addition to my work in content design and content creation, I primarily focus on performance marketing in my main role. This allows me to always combine creative content with a clear understanding of what truly resonates with target audiences and which messages are effective in the long term.

Over the years, I've also worked in almost all areas of marketing – from strategy and branding, through content and social media, to data-driven campaigns. It is precisely this combination of creativity + marketing understanding that makes my approach so effective.

Today, I support small businesses and startups in becoming professionally visible on Instagram – with content that is not only aesthetically pleasing but also delivers real added value and builds sustainable trust.
  • German

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • BabyQGmbH/TrendsForKids(tfk)
    MARKETING WORKING STUDENT
    June 2020 - December 2021 (1 year and 6 months)
    Writing blog posts, SEO, website maintenance, content creation for Instagram, LinkedIn, and Pinterest. Assisted in the setup of the startup Baby Q. Created own yoga videos for Instagram. Collaborated with external agencies and brand partners.
  • tfk GmbH
    MARKETING MANAGER
    September 2025 - Today (9 months)
    Main responsibility for performance marketing, content creation for IG, FB, Tiktok, Pinterest (Video, Static), Social Media Marketing, Affiliate (Awin), Newsletter Marketing, Strategic Marketing.
  • Parfumdreams.de(DouglasGroup)
    PERFORMANCE MARKETING MANAGER
    April 2024 - August 2025 (1 year and 4 months)
    Main responsibility for the price comparison portal channel. Monitoring, managing, reporting, and analyzing campaigns. Campaign creation. Collaboration with external service providers and partners (e.g., Idealo).

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Education

  • B.SC.
    B.SC.
  • M.A.
    IU International University of Applied Sciences
    2025
    M.A.

Skill set

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