Vera Zumpano

I support the Marketing Gilde team with my expertise in Google Ads.

I am responsible for the strategic and operational management of Google Ads campaigns for various clients of the agency. This includes the planning, implementation, and optimization of Search, Display, Shopping, and Performance Max campaigns. I develop efficient campaign structures, manage keywords and assets, conduct A/B tests, and derive data-based optimizations.

Additionally, I handle conversion tracking. I set up tracking configurations in compliance with GDPR, implement Consent Mode v2, check data quality, and thus establish a stable data foundation.

As a certified Google Ads expert, I help companies strengthen their online presence, increase their revenue through targeted, data-driven advertising strategies, and acquire new customers. My expertise lies in the development and optimization of Google Ads campaigns that not only increase visibility but also deliver measurable results.