Freelancer profile translated to English.

Description

✨ Visit my portfolio ---> verariddick.com

My name is Vera, I am an Italian-Argentine UX/UI designer 🇮🇹 🇦🇷 based in Toulouse 🇫🇷

With 10 years of experience as a Senior and Lead Product Designer (UX/UI), I am driven by the development of innovative and user-centered solutions.

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How can I help you?

✏️ UX/UI Design Request : Creation of effective digital products, covering all stages of the design process, from analysis to final user interface deliverables.

💡 Product Strategy Planning : Streamlining research and discovery processes to help teams make informed decisions.

📊 UX Research : Planning and execution of research initiatives. Selection of the most effective methodologies (qualitative and quantitative) for tactical, strategic, and exploratory projects.

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What I offer:

• User-centered design solutions

• Strategic design aligned with business objectives

• Collection and analysis of qualitative and quantitative user data

• Custom design systems for scalable growth (Design Systems)

• UX audits and evaluations

• Fast delivery with great attention to detail

• Constant communication and support

• 100% remote expertise

✨ Together, we can create a better, more connected world through innovative design.

Industry field of expertise

Languages

Spanish
Native or bilingual
English
Native or bilingual
French
Fluent
Italian
Basic

Workplace preferences

Can work on-site

Toulouse (up to 50km), Paris (up to 50km), Bordeaux (up to 50km), Montpellier (up to 50km)

Freelance
Product Design (UX/UI) & Research Consultant
CONSULTING AND AUDITS
September 2024 - Today (1 year and 9 months)
Toulouse, France
- Led the UX strategy and product design for early-stage SaaS and consumer platforms.
- Collaborated with founders and product managers to design MVPs, define user journeys, and align cross-functional teams.
- Supported implementation through design systems, service design thinking, and an agile approach.

UX Designer SaaS Design System Expert Figma Digital Transformation User Research Data visualisation Product design Customer Journey Mapping UX Audit
Codurance
Lead Product Designer (UX/UI)
TECH
May 2015 - September 2024 (9 years and 4 months)
Barcelone, Spain
- Collaborated with cross-functional teams to develop and execute a user-centered product vision, focusing on creating intuitive, inclusive, and accessible designs.
- Led the redesign of a financial platform, adapting workflows to meet regional needs and regulatory requirements while contributing to a scalable and consistent design system.
- Mentored a team of 3 designers, fostering a collaborative and innovative culture within the UX department.
- Collaborating closely with C-Level executives to define and drive the strategic direction of the UX department.
Leadership Mentoring Project Management UX/UI Design User Interface Design User Experience (UX) User Research Workshop Facilitation
Streema
Senior Product Designer & Researcher
CULTURE
January 2022 - October 2022 (9 months)
1809 E 11th St, Tulsa, OK 74104, USA
- Launched a new app UI that resulted in 20% higher app retention, 5% more positive user reviews and improved product alignment with business goals.
- Set up new workflow processes for Design System implementation.
- Evangelized design thinking processes across the organization, improving the collaboration between product, design, and engineering teams.
Mobile Design UX Metrics iOS Design Android Customer Journeys User Personas