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Vera MakoyaVM

Vera Makoya

Marketing Communication Manager / Graphic Designer

€150/day
1 project
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Vera

I offer my experience, my skills, and my time to support you in all your projects, even the most complex ones (yes, I love a challenge!):

→ Editorial content production (articles, newsletters)

→ Deployment of digital marketing and communication strategic plan

→ Creation of Wordpress sites (e-commerce and showcase), SEO, SEA, social media management

→ Graphic creation: logo, brochure, flyers, posters, mockups

→ Creation of mood boards and content for social media (Instagram)

→ Coordination and management of campaigns on paid channels (SEA, Facebook Ads, Social Ads, affiliation) and free channels (display & Emailing)

→ Monitoring and analysis of various KPIs via Google Analytics, Social Media, SEO (Semrush, Google Search Console, SE Ranking)

→ Benchmarking
  • French

    Native or bilingual

  • English

    Conversational

Remote only
Primarily works remotely

Experience

  • ONPC
    Digital Marketing Manager
    November 2022 - Today (3 years and 7 months)
    Paris, France

    - User experience analysis - Hotjar
    - Backlink audit using Semrush
    - Keyword research using Semrush and Google Search Console
    - Creation of Data Studio dashboards
    - Reporting and analysis of portal statistics
    - Competitive intelligence
    - Monitoring of Core Web Vitals/Essential Web Signals
    - Technical SEO monitoring and bug reporting to developers
  • Wevops
    Business Developer / Digital Marketing Manager
    March 2021 - Today (5 years and 3 months)

    - Social media content creation
    - Social media page management
    - Email campaigns
    - Campaign and performance development and monitoring
    - Coordination and management of campaigns on paid channels (SEA, Facebook Ads, Social Ads, affiliation) and free channels (display & Emailing)
    - Monitoring and analysis of various KPIs via Google Analytics, Social Media, SEO (Semrush, Google Search Console, SE Ranking)
    - Presentation of action plan and strategy to continuously improve performance.
    - Web performance analysis
    - Competitive intelligence
    - Wordpress website management
  • Arval BNP Paribas Group
    Rental Manager
    August 2019 - April 2020 (8 months)
    92500 Rueil-Malmaison, France
    Billing manager for the Arval BNP Paribas group (headquarters)

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Education

  • MBA II Digital Expert, IT / Digital
    DSP Digital School of Paris
    2023
    MBA II Expert Digital, Informatique / Digital
  • Certification in Web Project Quality Mastery, Web
    Opquast
    2022
    Certification Maîtrise de la qualité en projet Web, Web

Skill set (22)

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