Freelancer profile translated to English.

Description

I am a Performance Marketing consultant specializing in acquisition on Meta Ads and Google Ads for e-commerce brands and high-growth startups 🚀

For 5 years, I have been working in highly results-oriented environments where paid channels represent a major part of revenue. My role is not limited to managing campaigns: I structure acquisition in its entirety - tracking, performance analysis, funnel optimization, and collaboration with e-commerce, creative, and CRM teams.

At Saint Sass (Berlin), I managed international acquisition and contributed to the launch of the US market, which became the primary revenue driver in one year (+577% YoY) 📊

I also support Menstruflow (Femtech startup) on media performance and reporting structure.

👉 What I bring:

- Meta Ads & Google Ads expertise focused on ROAS and profitable growth

- E-commerce & funnel vision (beyond media)

- Data analysis and actionable recommendations

- Smooth collaboration with your teams

If you are looking for someone who truly drives your acquisition as a growth lever, we will work well together 🤝

Languages

French
Native or bilingual
English
Native or bilingual
Spanish
Conversational
German
Conversational

Workplace preferences

Can work on-site

Paris (up to 50km)

saint sass
International Growth Manager
FASHION AND COSMETICS
October 2023 - November 2025 (2 years and 2 months)
Berlin, Germany
Responsible for international acquisition strategy on Meta and Google Ads, generating over 70% of total revenue through acquisition campaigns.
Management of a rapidly expanding marketing budget (+190% vs. previous year), maintaining an average ROAS of 3.0 and stable CAC.
Development of the US market, launched at the end of 2023, which became the primary revenue contributor in 2025 (+577% YoY).
Development of an annual marketing strategy (product launches, seasonal campaigns, commercial operations) with budget planning and creative coordination.
Management of Meta and Google Ads campaigns: performance monitoring, budget adjustments, and "test & learn" approach through numerous A/B tests.
Writing creative briefs and analyzing performance to guide design teams in iterating on the best ads on Meta and Google Ads.
Creation and automation of comprehensive reporting (P&L, Marketing KPIs) providing founders and investors with a clear and regular view of performance.
Supervision of the Shopify site (templates, launch pages, merchandising) to ensure consistency between acquisition and user experience.
Monitoring of Amazon operations and management of cross-functional projects: TikTok Ads, customer review collection, internal onboarding.
Improvement of internal processes and inter-team communication to enhance efficiency and scalability.
Acquisition Strategy Meta Ads Google AdWords KPI Dashboarding P&L analysis
menstruflow
Growth Manager
E-COMMERCE
November 2024 - Today (1 year and 7 months)
Berlin, Germany
Development and management of the overall marketing strategy for the ONEflow product (TENS device): annual planning, seasonal campaigns, and promotional offers.
Complete management of Meta and Google Ads acquisition channels: campaign creation, KPI monitoring (ROAS, CPA, CTR), and weekly/monthly reporting to founders.
Design of detailed creative briefs for the production of static and video content, in coordination with the design and CRM teams.
Performance analysis, competitive monitoring, and strategic recommendations to support growth and guide marketing decisions.
Budget Forecasting E-commerce Growth Strategy Funnel Optimization Performance Reporting Data-Driven Decision Making
AUTO1 Group
SEA & Google Ads Manager
AUTOMOBILE
December 2021 - August 2023 (1 year and 8 months)
Berlin, Germany
Definition and implementation of the acquisition strategy for France and Belgium, based on data analysis and continuous KPI optimization. Management of Google Ads, Microsoft Ads, YouTube, and Meta campaigns according to KPIs (ROAS, CPA, CTR).
Complete overhaul of SEA accounts across several European markets to improve structure, efficiency, and data readability.
Development of automations and dashboards (Tableau, Excel, Google Analytics) to ensure reliable KPI tracking and facilitate decision-making.
Coordination with international teams (Data, Creative, Automation) to harmonize acquisition strategies and strengthen synergy between channels.
Cross-team Coordination Google AdWords Marketing Automation Data Analysis & Performance Reporting Process Structuring