Freelancer profile translated to English.

Description

Marketing, Communication & Influence Consultant | Fashion, Beauty, Lifestyle

With over 10 years of experience in the fashion, luxury, and lifestyle sectors, I support brands in designing and implementing high-impact communication and influence campaigns.

I work on both strategic and operational missions, in collaboration with marketing, communication, influence, and event teams.

My areas of expertise

✅ Influence Marketing & Creator Partnerships

Influencer identification and recruitment

Talent and agency relationship management

Partnership negotiation

Instagram, TikTok, and YouTube campaign management

Performance tracking and reporting

✅ Communication & Brand Marketing

Brand strategy

Storytelling

Product launches

360° communication plans

Brand activations

✅ Event Management

Press and influencer event organization

Production coordination

Supplier management

Budget management

Customer experience and field activation

What I bring

Strategic vision and creative flair

Strong execution capabilities

Excellent project management skills

Established network in the fashion, beauty, and lifestyle sectors

Rapid adaptation to organizations and business challenges

Available for

Team reinforcement

Influence campaign management

Product launches

One-off or long-term freelance assignments

Marketing and communication support

Industry field of expertise

Languages

French
Native or bilingual
Russian
Native or bilingual
English
Fluent
German
Basic
Italian
Conversational

Workplace preferences

Can work on-site

Paris (up to 50km)

Garnazelle
HOLIDAY GIFT GUIDE GARNAZELLE - SOCIAL MEDIA
LUXURY GOODS
October 2025 - December 2025 (2 months)
Paris, France
Operational management of social media for the Garnazelle Holiday Gift Guide.

• Creation and adaptation of engaging content for Instagram, LinkedIn, and other digital platforms.
• Editorial planning and coordination of communication campaigns.
• Highlighting partner brands through sponsored and organic content.
• Performance analysis and optimization recommendations.
• Competitive monitoring and identification of digital and influence trends.
Digital Transformation Benchmarking and Competitive Analysis Social Media Content Marketing Copywriting
Rouje
PR & Influence Manager
FASHION AND COSMETICS
April 2020 - July 2022 (2 years and 3 months)
Paris, France
Management of PR & Influence strategy for a fast-growing fashion and beauty brand.

Development and execution of influence campaigns in France and internationally
Management of relationships with talents, agencies, and media
Organization of press and influencer events
Coordination of product launches and brand activations
Creation of creative briefs and content production oversight
Performance analysis and strategic recommendations
Influence Marketing Press Relations Content Creation & Creative Briefs - gestion de projet de communication : stratégie, planification, exécution - organisation d’événements : coordination et logistique, en présentiel ou en ligne
Louis Vuitton
PR coordinator
FASHION AND COSMETICS
January 2018 - March 2020 (2 years and 2 months)
Paris, France
Coordination of International Press and Communication activities for Louis Vuitton.

Management of international media requests
Support for product and collection launches
Coordination of communication assets for international markets
Participation in the organization of international fashion shows, press days, and events
Monitoring and analysis of press and social media coverage
Collaboration with marketing, communication, and production teams
Press Relations Product / Collection Launch Event Management Brand Communication - gestion de projet de communication : stratégie, planification, exécution