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Vattana ChhayVC

Vattana Chhay

CRM & Data Management Project Manager

€450/day
3 projects
Paris, FR
8-15 years
Email marketing
CRM
Project Management
Marketing Automation

Average response time: 1 hour

Freelancer profile translated to English.
Back to original language

About Vattana

Specializing in Digital CRM/Data, particularly in Marketing Automation, I would be delighted to leverage my past experiences in agencies, with clients, and in consulting to support you on the following topics:

- Project management for the implementation of marketing automation tools
- Strategic thinking on relationship marketing (triggers, one-shots, journeys, lead acquisition, churn prevention, upsell, cross-sell)
- Data-driven vision for campaigns (analysis, dataviz)

- Assistance in designing your emails based on your needs
- Advice on tools and design that promote performance and readability (responsive design, careful ergonomics)

Holding onto my consultant background, I will share as many tips and tricks as possible to help you achieve your goals.

  • English

    Fluent

  • Spanish

    Conversational

  • French

    Native or bilingual

Can work on-site
Paris (up to 50km)

Experience

  • Fitness Park Group
    CRM and DATA Manager
    SPORTS
    March 2018 - June 2024 (6 years and 3 months)
    Puteaux, France
    Responsible for the group's digital transformation project (2018 -> 2020) and the creation of the CRM DATA division (2020 -> 2024)

    - RFP development, solution selection, and project scheduling
    - Migration of all club databases to a SaaS solution, enabling a RCU (Single Customer View)
    - Scope definition: Product management / Deployment management / Change management
    - Steering of project committees/steering committees in the presence of the service provider/management committee/executive committee + various business units
    - Initiator on projects: e-commerce with the launch of the online subscription process, mobile application, in-club registration kiosks, storefront display kiosks
    - Management of 4 people

    - Creation of the CRM DATA division with full and exclusive responsibility taken in 2020
    - Implementation of a Marketing Automation tool (ACS) with internal definition of a customer and business-centric Data Model
    - Management of the CRM contact plan on an omnichannel online foundation (email, SMS, web push)
    - Commercial and editorial activations
    - Definition of acquisition strategies (lead gen), conversion (upsell/cross-sell and retargeting), and retention (churn)
    - Participation in defining the digital customer experience (customer journey, personas, NPS)
    - Seeking efficiency through innovation (everything is done in-house: creative, content, HTML, configuration, routing, analysis. All this in just a few days)
    - Performance analysis and insight expression
    - DATA Ambassador (Implementation of Data Quality, Data Analytics, Data Visualization projects)
    - Budget management
    - Management of 3 people

    In Data:
    - Data strategy
    - Data governance
    - Maturity of the monitoring part
  • Guimzu
    Malt logoOn Malt
    Emailing Template
    June 2020 - June 2020
    Creation of an email template to measure customer satisfaction via the "Avis Vérifiés" solution.
    Email marketing Email Design
  • Deloitte
    Salesforce Marketing Cloud Consultant
    CONSULTING AND AUDITS
    March 2017 - March 2018 (1 year)
    Paris, France
    Certified Salesforce consultant.
    Assisting clients with issues related to the Salesforce Marketing Cloud solution:

    - Functional workshops
    - Technical configuration of Marketing Cloud on the platform (user & permission creation, tables, fields, data model, automation workflow, send classifications, analysis)
    - Technical configuration of Journey Builder on the platform (creation and design of customer journeys)
    - Technical configuration of Social Studio on the platform (social listening configuration)
    - Configuration of the connector between Salesforce and Marketing Cloud
    - User training
    - Third-party maintenance (TMA)
    - Advice for IP warm-up plan
    - Deliverability advice
    - Email and SMS advice and best practices

    Client references:

    - Natixis (NIE)
    - UGC
    - Teezily
    - Diet Sensor
    - Hamelin
    - Celio
    - Hotels & Préférence
    - Solocal
    - Jec Groupe
    - Snow Leader
Check out Vattana's experience

Reviews

5.0

Out of 3 ratings

GuillaumeG

Guillaume

Guimzu

Reviewed on 6/13/2020

Very professional, Vattana knows his job. I recommend.
S

Salomé

SISSO 360

Reviewed on 12/20/2019

The mission went perfectly. Vattana demonstrated reactivity, even with urgent requests, and always provided good advice on technical points. I would not hesitate to call on Vattana again if needed. I highly recommend!
Show all 3 reviews

Recommendations

Camille PerrinCP
FU
Camille Perrin and 1 other person have recommended Vattana

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Certifications

  • Email Specialist
    Salesforce
    2018

Skill set

HTML
Emailing
French English Translation
Transcription
Data Analysis
Data Visualization
Adobe Campaign
Salesforce Marketing Cloud
Email Design
Responsive Integration
IT Project Management

Categories

  • Other