About Vassili
I’m a Consumer Insights & Data Analytics professional with 4+ years of experience helping brands turn data into clear, actionable insights that support marketing, product, and business decisions.
With a background in Social Psychology and Marketing, I specialize in understanding consumer behaviour and translating complex data into meaningful narratives that drive strategic action.
I work across quantitative and qualitative research, combining analytical rigor with strong business and stakeholder focus.
I can help you with:
• Consumer & customer behaviour analysis
• Market research (quantitative & qualitative)
• Survey design and analysis
• Marketing & campaign performance analysis
• Dashboarding and insight reporting (1P & 3P data)
My goal is to turn data into clear decisions, not just reports.
Italian
Native or bilingual
English
Fluent
Spanish
Conversational
Can work on-site
Milan (up to 50km)
Experience
- TikTokResearch & Insights PartnerSOCIAL NETWORKSSeptember 2025 - Today (11 months)Milan, Italy• Translating complex datasets (1P TikTok data + 3P sources such as GWI and Kantar) into actionable insights and strategic narratives, supporting sales and marketing decisions across Southern Europe (Italy & Spain).• Designing and executing quantitative and qualitative research, including surveys and questionnaires, to analyze consumer behaviour and marketing effectiveness, informing product and go-to-market strategies.• Leading end-to-end analytical projects for top-tier clients, leveraging SQL and data triangulation (1P + 3P) to build scalable frameworks and unlock €250K–€500K+ campaign investments, contributing to €2M+ business opportunities.• Partnering with cross-functional teams and driving stakeholder alignment across Italy and Spain, presenting insights to 50+ stakeholders and enabling data-driven decision-making through dashboards and strategic recommendations.
- Reebok EuropeMasterdata and Merchandising AnalystFASHION AND COSMETICSNovember 2022 - August 2025 (2 years and 9 months)Milan, Metropolitan City of Milan, Italy• Driving market research in footwear & apparel, gathering consumer insights via focus groups with athletes and top account feedback to refine product strategy.• Building BI dashboards to track €100M+ in annual revenue (sell-in/sell-out), enabling data-driven assortment planning and sales optimization.• Managing 10k+ SKUs in D365, ensuring data integrity and a single source of truth for pricing; leading seasonal price list creation (SS24–FW25), aligning cost price (FOB) analysis with margin optimization.
- Dentsu InternationalData AnalystPRESS AND MEDIASeptember 2021 - July 2022 (10 months)Milan, Metropolitan City of Milan, Italy• Analyzing and optimizing the performance of 50+ social and digital campaigns, leveraging KPIs to enhance engagement and ROI.• Leading social and web listening using Brandwatch, delivering insights on sentiment analysis, competitor benchmarking, and consumer trends.• Creating and presenting tailored data-driven reports and BI dashboards for 10+ key clients, transforming analytics into strategic recommendations.
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Education
- Master in Marketing and Communication (MIMEC XXXIII)Università Bocconi2022Core courses: • Consumer Analysis and Market Segmentation • Digital and Social Media Marketing • Dealers and Sales Management • Integrated Marketing Communication • Industrial Buyer & Business Markets • Product & Service Management • Pricing & Budgeting • Trade Marketing & Channel Management Spiecialized courses: • Advertising and Media Planning • Marketing Analytics • Markting Events and Trade Shows • Retailing
- Master's Degree in Social and Work PsychologyUniversità degli Studi di Cagliari2019Final mark: 110/110 cum Laude and Recommendation for Publication Dissertation: "Social Media Marketing: a study on Facebook and Instagram users' attitudes towards Sponsored Posts"
Certifications
- Quantitative ResearchUniversity of California, Davis2025
- Qualitative ResearchUniversity of California, Davis2025