Varun Prabhakar

I help B2B companies fix their commercial engine — strategy, sales, marketing and CRM — and I help international vendors enter the UK market credibly.

My background is 21+ years in enterprise B2B sales and go-to-market leadership: ex-PwC, with senior sales roles at Accenture, Cognizant and Persistent Systems, selling SAP, Salesforce, and AI & data solutions across UKI, Europe and global markets. I've closed enterprise deals from £50k to £3.5m on cycles of two to seven months, across pharmaceuticals, medical devices, lottery & gaming, legal technology and financial services.

What I deliver:

Go-to-market and commercial strategy — positioning, pricing, channel and partner models, sales operating design

Sales & marketing transformation — pipeline diagnostics, process redesign, and sales & martech investment roadmaps with board-ready deliverables

CRM strategy and advisory (Salesforce) — 16 years in the ecosystem: CRM selection, adoption recovery, and multi-tower CRM/AI/Data programme shaping

UK & Europe market entry — helping overseas vendors position for British buyers, navigate procurement, and build first-revenue plans

AI-assisted sales automation — outbound engines, personalised prospecting at scale, CRM-integrated pipeline workflows

You get structured Big-4 thinking — current-state to future-state, prioritised roadmaps, clear investment cases — with hands-on execution, not advisory-only slideware. Every engagement ends with something you can act on Monday morning.