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Vanina B.VB

Vanina B.

Designing experiences and systems with UX UI

€180/day
Madrid, ES
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Vanina

I'm Vanina P. Botta, founder of Oppro.
I help startups transform confusing, inconsistent, or unscalable products into digital experiences that are quickly understood, build trust, and drive key metrics like activation, conversion, and retention.

My work combines product strategy, UX, and UI so that your e-commerce, SaaS, or app not only looks good but also functions better for the user and the business.

Areas I work in:

- Product Design

- UX Design

- UI Design

- Design Systems

- MVPs and validation

- Research and testing

- Flow and experience optimization

Modality
I work Monday to Friday, remotely.
  • Spanish

    Native or bilingual

  • English

    Conversational

Remote only
Primarily works remotely

Experience

  • Iberia
    UI Lead - Design System Specialist
    AVIATION AND AEROSPACE
    March 2024 - July 2026 (2 years and 4 months)
    Madrid, Spain
    As project leader and UI Lead, I direct the comprehensive creation of a design system from scratch, working closely with a multidisciplinary team of 4 designers.

    I am responsible for defining and structuring design tokens, the foundational base (typography, color, spacing, grid), and a robust system of reusable components in Figma, optimized for efficiency and consistency. We define clear and maintainable documentation, ensuring its effective implementation by the engineering team.

    I lead strategic decision-making regarding the system, from visual architecture to technical scalability, maintaining constant communication with developers to ensure seamless integration into the code. I act as a liaison between design and development, promoting a culture of collaboration, autonomy, and continuous improvement.

    My role also includes planning, reviewing, and tracking the design roadmap, as well as implementing best practices that allow the team to operate with high impact and low friction.
    UI Design Design System Figma Team Leadership
  • Oppro
    UX UI Design Agency for Startups Wanting to Improve Their User Experience.
    SOFTWARE PUBLISHING
    January 2024 - Today (2 years and 7 months)
    Madrid, Spain
    I help design and improve the user experience for startups with SaaS who want their website to work better and attract more clients.

    We offer the following Service Packs:

    - Validate Your Idea:For founders who need to launch quickly, test, and validate before investing more.
    - Scale Your Product:Services for growth, conversion optimization, user retention, and experience improvement.
    - Enhance Your Product:Services for mature-stage teams that need consistency, efficiency, and alignment with development.
    UX/UI Design UI Design System Wireframes Research
  • Ladorian
    Product Designer Lead
    TECH
    July 2021 - Today (5 years)
    Madrid, Spain
    Direction of the product design department.
    Research, development, and design. Direction and organization of research, iterations, prototypes, and design system creation.
    Communication and task organization with the implementation and design department. Agile Methodologies.
    Creation and supervision of the design system under Atomic Design modality.
    User Test Processes.
    Prototyping.

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Education

  • Graphic Design
    UBA
  • Visual Arts
    IUNA

Skill set

Categories