Freelancer profile translated to English.
Back to original languageAbout Vanessa
Expert in digital project management in energy, pharmaceuticals, and media, I support my clients in complex environments. I excel in leading ambitious deployments and change management, placing customer experience at the heart of the strategy to optimize performance.
My strength:Methodical, resilient, and enthusiastic!
Need help with initialization? Design? Deployment or Run phase? I'd be delighted to discuss it and define your needs together via private message.
My skills:
✓IT Project Management:Scoping and specifications – Functional specifications – Functional testing – User training.
✓Change Management & Adoption:Strategy and complex program management - Impact Analysis – Stakeholder Mapping & Engagement Plan - Training & monitoring of usage and value.
✓Communication:Content creation (tools: Adobe, Figma, PPT) – Communication strategy – Communication plan.
✓Project Management Methodologies:V-Cycle – Prince 2 – Agile (Scrum – Kanban – SAFe).
✓Marketing:Segmentation and targeting – Persona design – User surveys – Definition of marketing strategy and execution.
✓Over-the-counter and/or programmatic media space buying:Requirements gathering – Strategy recommendation – Coordination and operational monitoring – Inter/end-of-campaign reporting and recommendations.
✓IT:Programming languages (HTML, JavaScript, SQL, and PHP), Functional structure and processes – Use Case modeling and diagramming – Architecture and integration – Strategic security plan.
✓KPIs:Audit, definition in line with project objectives and monitoring strategy.
✓SEO:SEO audit and optimization recommendations.
✓Data:Data analysis and data reconciliation.
✓UX-UI:Audit and optimization recommendations – Prototyping – User testing.
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- TotalEnergies Digital FactoryChange Management and Adoption SpecialistENERGY AND UTILITIESMay 2023 - Today (3 years and 1 month)Republic of France, FranceSupport for digital transformation in the Exploration & Production branch through a strategic program built around 3 pillars: Engineering, Operations & Data. (15 digital products, 15+ subsidiaries, 900 target users)*Large-scale change management & adoption strategies:Development and execution of multicultural adoption and tailor-made deployment strategies (product, subsidiary), impact assessment and approach improvement.*Deployment Supervision:Annual multi-product roadmap definition, deployment coordination, risk management, and reporting to internal and external stakeholders.*Stakeholder Engagement:Key stakeholder mapping, multi-level and cross-functional engagement strategy definition, execution, and coordination of the engagement plan.*Creation of actionable deliverables:Communication plans and kits, impact assessments.*User Training & Support:Definition of training schedules and adoption assistance by subsidiary and product, facilitation of Super User communities (**User feedback collection, adoption monitoring, and adoption assessment**).*Adoption & Value Monitoring:Implementation of the usage monitoring tool, KPI definition and tracking, reporting to various internal and external stakeholders and recommendation of corrective actions, review of the product value calculation methodology, value trajectory monitoring and reporting.*Cross-functional and international collaboration:Product team (Product Owners, IT Scaler, Developers, Product Managers, Program Manager), DTO, Domain Lead, and leadership at headquarters and subsidiaries.
- IPG MEDIABRANDS (UM)Digital Expert | Digital Media Buying | Media BuyerPRESS AND MEDIAJanuary 2022 - December 2022 (1 year)Neuilly-sur-Seine, France
- Develop multi-channel recommendations based on objectives (OTC/programmatic/YouTube media buying).
- Manage campaigns operationally (media plan, budget strategy, specs plan, tracking plan, JIRA ticket management, etc.).
- Coordinate online campaigns with publishers to monitor and optimize statistics, allocated budget, and handle urgent situations if necessary.
- Produce strategic end-of-campaign reports, highlighting strengths and areas for improvement.
- Collaborate with cross-functional and international teams.
- Conduct media and technology watch in collaboration with partners.
- Handle administrative tasks related to the various campaigns (Insertion Orders, quotes, and invoicing).
Clients:Amazon Prime Video (90%) / Schar (5%) / Diplomatico (5%)Specialization:Display Advertising - TakedaOmnichannel Business PartnerPHARMACEUTICALS INDUSTRYSeptember 2019 - July 2021 (1 year and 11 months)Puteaux, France*Execution of targeted marketing strategies:Definition and management of digital engagement strategies for healthcare professionals, based on segmentation, user behaviors, and medical needs.*Cross-functional coordination:Collaboration with medical, marketing, IT, UX, legal, compliance teams, and external providers to ensure a consistent and compliant omnichannel experience.*Management of several major digital initiatives:Contribution to three digital solutions:- HCP Digital Portal (medical content, clinical resources, continuous education).- Patient therapeutic education platform (co-created with a university hospital).- Mobile application for managing day hospital patient journeys (optimizing workflow and medical approvals).- Digital event solution for a national seminar (200+ HCPs).*End-to-end project management:Scoping, requirements definition, backlog management, MOA/MOE coordination, testing, deployment, user training, support, and stakeholder management.*Production of analytical reports:Monitoring engagement KPIs (HCP & patients), usage analysis, optimization recommendations, and post-launch management.*Omnichannel acculturation:Raising awareness among internal teams about the challenges of omnichannel customer engagement, digital journeys, and the transformation of HCP/patient interactions.*Regulatory compliance:Ensuring compliance with ANSM, CNIL, GDPR standards, and pharmaceutical requirements, in coordination with legal and regulatory teams.
Recommendations
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- MBA E-Business & Digital StrategyMBA ESG2022Management de projet agile B18 et SCRUM - HTML5 et CSS3 - SQL - JAVASCRIPT - Brand content - RGPD - SEO - CRM & DMP - Online Ads
- Master 2 Strategic MarketingINSEEC2019La construction du plan marketing - Pilotage stratégique de la cible - Marketing B to B - Marketing digital - Stratégie digitale dans le E-Commerce - Stratégie d'entreprise - Management de projet - L'innovation produit au service du Marketing -
Certifications
- Certified SAFe® 6 Product Owner/Product ManagerAgilibee2023