Freelancer profile translated to English.

Description

Vanessa Pacheco

Freelance Product Designer – B2B & Digital Accessibility

I design B2B/B2E interfaces. I work with dev teams and PMs on products with real constraints.

Three things structure my work:

AI as a Work Tool

I use conversational AIs to refine my analysis (user needs, brainstorming) and generative tools to explore visual directions or structure deliverables. This frees up time on repetitive tasks to focus on what truly matters.

Web, iOS, Android

I have designed cross-platform products, maintaining UX consistency across very different environments. This is a significant challenge when working on B2B products with users on all devices.

Accessibility from the Start, Not as a Fix

I spent two years working on a B2B/B2E application with accessibility constraints.What I learned: integrating accessibility from the wireframing stage reduces developer back-and-forth, simplifies interfaces, and improves the experience for everyone. This project saw a +15% increase in satisfaction (NPS).

Where I've Worked

Orange, La Javaness, John Paul (Accor group), BNP Paribas CIB, Renault, Edenred.Varied sectors, always B2B, often regulated or technical environments.

How it Works in Practice

I respond quickly. I scope before starting. I work directly with developers and PMs. Deliverables are ready for handoff. Available immediately, Paris IDF.

📁 Portfolio:

Industry field of expertise

Languages

English
Fluent
Spanish
Native or bilingual
French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 10km)

UX-Republic
Product Designer (UX/UI Designer)
July 2025 - November 2025 (4 months)
*Article Writing:open-source-can-it-dethrone-the-leader/
Pre-sales support
Accessibility methodology watch
Figma User Experience Design Mobile Design Digital Accessibility
Orange
UX Designer
January 2023 - January 2025 (2 years)
*Project:Optimization of the Orange Business Lounge application, a cross-platform B2B mobile/web application (monitoring data consumption and mobility services).

*User Research & Analysis:persona development, semi-structured interviews, user testing, benchmarking, and qualitative/quantitative data analysis.

*Product Design & Accessibility:wireflows, wireframes, feature optimization, incorporation of WCAG 2.1/RGAA criteria from the wireframing phase, collaboration in a SAFe environment.

*Collaboration:handoff through workshops with iOS/Android/Web developers and two accessibility experts, development of the design/dev collaboration process, transition from Sketch to Figma.

*Results:15% increase in user satisfaction (NPS), 20% growth in application downloads, compliance with WCAG 2.1 level AA accessibility standards.

Figma User Testing Web Accessibility (WCAG) User Research & Usability Testing
John Paul
Product Designer
January 2022 - December 2022 (11 months)
*Sole Designer on the Team:structured a UX culture (initial field discovery, methodological training for the PO).

*User Research & Analysis:scoping with PMs, interviews, user testing, and ergonomic audit.

*Product Design:identification of user flows, journey design, wireframes, and mockups on Figma.

*Design System:development and deployment of a Design System in close collaboration with developers.

*Impact:Implementation of a UX culture within the product team (field discovery methodology, design system).

Figma Design System Handoff User Research