About Vanessa
Portuguese
Native or bilingual
Spanish
Native or bilingual
Experience
- Agencia MitrahPartner and Digital Marketing Strategy ConsultantJanuary 2012 - Today (14 years and 7 months)Responsible for customer acquisition strategy and lead generation for companies in various sectors.With over 14 years of experience, I help businesses grow through paid campaigns (Meta Ads and Google Ads), developing predictable, results-oriented lead generation systems.I work on the complete strategy, from lead attraction to conversion, aligning marketing and the sales team.In addition to strategy, I also lead the production of results-oriented content, including:- Creative Design- Social Media Management- Video EditingAll with a focus on performance, not just aesthetics. Experience in sectors such as:- Education- Real Estate- Technology- B2BAreas of expertise:- Lead Generation- Campaign Optimization- Digital Funnel Strategy- Conversion ImprovementI currently work with companies in Latin America, the United States, and Portugal, developing digital strategies focused on growth and customer acquisition.
- InfoBrandingCo-founder | Brand and Content StrategyJanuary 2018 - December 2022 (4 years and 11 months)Co-founder of the InfoBranding portal, focused on brand strategy, communication, and digital content.Development of branding and positioning projects, helping companies build a solid and coherent identity in the digital environment.Participation as an author in a specialized publication on brand management:"The importance of brand management for micro and small businesses"This project reinforces my strategic focus on brand building as the foundation for any business growth.Areas of expertise:- Strategic Branding- Brand Positioning- Digital Content- Corporate Communication
- ZGRAPH Comunicação e DesignHead of Digital DepartmentAugust 2008 - December 2011 (3 years and 4 months)Head of the agency's digital department, leading web projects and defining strategic solutions with the sales team.Participation in the planning, structuring, and development of digital projects, focusing on user experience, usability, and performance.Work on connecting technical and commercial areas, estimating projects, and defining competitive proposals for new clients.Main responsibilities:- Digital Project Leadership- Architecture and Wireframe Definition- Usability and User Experience Analysis- Strategic Planning for Commercial ProposalsOutstanding achievement:- Participation in the project that allowed the agency to win the account for Bayer's Poultry and Swine department, competing against major digital agencies.
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Education
- Inbound Marketing Certification for Agencies and Consultancies Certification of RD-Station software usageStationCertificação de Inbound Marketing para Agências e Consultorias Certificação de uso do software RD