Freelancer profile translated to English.
Back to original languageAbout Vanessa
For over 10 years, I have been working as a strategic planner and have collaborated with numerous French and international agencies, brands, and sectors (Evian, Nespresso, diptyque, Microsoft, IKEA, Mondelez...) to provide media and creative recommendations, conduct brand audits, write brand platforms, and build content strategies. I also know how to adapt this same work for smaller players and SMEs.
I hold a Master's degree in Branding + Brand Strategy from Celsa, after a double Master's and Bachelor's degree in Communication Strategy, Marketing, and Advertising (English language) from Ecole Supérieure de publicité.
Over time, I have also taken on an editorial role, ranging from content orchestration and media synergy to copywriting and content creation.
I am also capable of undertaking PowerPoint layout tasks or adapting to graphic guidelines for deliverables and/or presentations.
French
Native or bilingual
English
Native or bilingual
Can work on-site
Paris (up to 10km)
Experience
- 14 SEPTEMBRE
On Malt
Copywriting / WritingPRESS AND MEDIAMarch 2019 - May 2023 (4 years and 2 months)Paris, FranceBRANDING- Brand Audit (internal interviews, qualitative and quantitative studies, positioning, market, competition, trends, definition of consumer insights, brand platform...)- Branding Recommendations (brand architecture, repositioning, naming, concept definition and product/range development, creative concept...)- Trend Reports (all sectors, )- Summaries of brand, branding documents...EDITORIAL- Writing in-depth content for brand magazines (CSR themes, trends, food, lifestyle, design...)- Editorial Coordination (copywriting, article writing, managing writers for brands...)- Content Strategy (message consistency, media synergy, content orchestration across different channels...) - KR WAVEMAKERSenior Strategic PlannerPRESS AND MEDIAApril 2018 - Today (8 years and 2 months)
- OMDStrategic PlannerPRESS AND MEDIAAugust 2017 - March 2018 (7 months)
Reviews
Clotilde
14 SEPTEMBRE
Reviewed on 8/29/2019
AD
Account deleted
Reviewed on 3/5/2019
Recommendations
AJ
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Education
- Master 2 Brand Strategy and Branding, Brand Strategy Thesis "Facebook Timeline: the coup of images over words within social networks." High Distinction Communicational approach to marketing understood as a creative practice, curious about the social and cultural, concerned with the symbolic inscription of phenomena.Celsa
- Master I Branding Strategy (English), Sup de Pub Thesis "The denunciation of society's flaws through advertising: Benetton, Diesel, and Eram" Taking on the role of an agency advertising manager. Training based on strategic construction and a good knowledge of media.Sup de Pub