Vanessa Vasic

Team management and coordination: Marketing content manager and communication project manager

• Evolution of the brand strategy to support growth objectives in the European market, including positioning, key messages, and tone of voice

• Design and implementation of integrated marketing campaigns to maximize brand visibility and achieve sales objectives, creation of high-value content (case studies, video interviews, mailing campaigns, white papers...)

• Define budget, plan and organize physical or virtual marketing events (+10/year) across Europe

• Strengthening customer relationships and developing customer ambassador programs to promote loyalty and engagement

• Collaboration with Sales, Product, and Partner Management to align marketing initiatives with business objectives

• Monitoring campaign performance, analyzing results

Communication manager for Air Liquide's Research and Development and its 5 Innovation Campuses worldwide (Paris, Frankfurt, Shanghai, Tokyo, Delaware).

• Design the brand strategy for the Deeptech startup accelerator Accelair (positioning, name, logo, graphic charter, key messages, website...)

• Develop the communication strategy for R&D projects, define cross-functional communication actions and tools, and ensure their proper deployment in each Campus

• Support R&D managers and teams in implementing key messages, ensuring their consistency and impact, public speaking coaching (exclusively in English)

• Define content, organize and coordinate R&D's participation in internal and external events (Be Innovation, Vivatech…), including 100% virtual events with the creation of a dedicated organization kit (event website, participant experience, logistical guidelines...)

• Update the global R&D crisis communication process and tools

• Development and management of the global R&D intranet (writing and publishing articles), animation of corporate social networks

• Launch, deployment, and analysis of communication campaigns for 80,000 employees

• Strategic and operational support for Strategy, Marketing, Innovation, Legal, and CSR departments (communication plan, key messages, events, webinars...)

• Management of the strategic planning of internal communication campaigns (Group, GBU, Country, Sites, Departments...) in coordination with the internal communication network

• Editorial management of the Group intranet, in collaboration with the writer and the committee (topic identification, content adaptation, publication, and moderation)

• Ensure internal relay of confidential announcements and key Group 360° announcements, write and adapt content according to target audiences and distribution channels (Top 100 managers, Top 1000 managers, all employees...)