Vanessa Vargas

Leadership and execution of Performance Marketing strategies for a diverse portfolio of clients in high-demand sectors (Health, Retail, and Digital Entertainment). Specialization in the Health Sector (Aesthetic and Dental Surgery): Design of sales funnels for capturing qualified patients, increasing the flow of consultations through authority and trust campaigns on Meta Ads. Management of Advertising in Highly Restricted Sectors (Digital Entertainment): Implementation of creative strategies to bypass blocks and optimize conversion in niches with complex advertising regulations, demonstrating high technical mastery of Meta's policies. ROI Optimization in Retail (Floristry Sector): Planning of high-impact seasonal campaigns, maximizing sales on special dates through geographic segmentation and advanced retargeting. Sales Ecosystem Consulting: Transformation of social profiles into direct sales channels, integrating strategic content creation with data analytics to ensure the return on investment for each brand.

• 360º Sales Funnel Management: Integral leadership from lead generation through Paid Media strategies on Meta Ads to the closing of high-value asset negotiations (vehicles). Real-time Conversion Optimization: Daily analysis of consumer behavior, allowing adjustment of creatives and ad targeting based on traffic quality received at the physical point of sale and on WhatsApp. Qualified Lead Generation Strategy: Design of campaigns focused on profitability (ROI) and WhatsApp conversation interaction, achieving a constant flow of potential clients with high purchase intent. Sales Closing and Loyalty: Application of sales and negotiation techniques, exceeding monthly commercial objectives through assertive and personalized communication. Brand and Digital Reputation Management: Oversight of the business's digital presence, ensuring a coherent narrative between the ad promise and the in-person shopping experience.