Freelancer profile translated to English.
Back to original languageAbout Vanessa
What I do best? Use vertical video format to make you more visible through MEMORABLE sports stories🙂
Who am I?
🎯 Social media, marketing, and monetization specialist in sports
📱 +12 years of experience in sports marketing and content strategy
⚽ Vice-President Marketing and Communication UEFA AAA Board
🏆 Collaborations with major sponsors and institutions in women's football: UEFA, FIFA, TikTok, EA Sports…
Top 10 most influential sports journalists globally on LinkedIn (November 2025)
Founder of my media outlet @championsdudigital (January 2017) - 8 years
- Community of +410,000 followers
- +75 million views in 2023
- B2C: Sports event insights, fan street interviews, career advice in sports
- B2B: Newsletter +4,000 subscribers: digital x sports business insights / Community of +20,000 followers on LinkedIn
COLLABORATION ON CONTENT SERIES
FREELANCE COMMUNITY MANAGEMENT
CONTENT CREATION FOR SPORTS EVENTS (INSIGHTS, BEHIND THE SCENES)
CONSULTING SOCIAL MEDIA STRATEGY/INFLUENCE/FAN EXPERIENCE SPORTS
CONFERENCE SPEAKER
INTERVENTIONS AND MASTERCLASSES
💡What I offer:
- TikTok and LinkedIn Consulting/Training
- Social media and influence strategy / editorial line
- Occasional content creation for events
Key skills
- Creating and developing communities from scratch
- Content monetization strategy through sponsors
- Personal branding and advocacy marketing
- Business-oriented approach: Lead acquisition and ROI, using social media for B2B and B2C strategies
- Creativity and storytelling
French
Native or bilingual
English
Fluent
Spanish
Fluent
Can work on-site
Bordeaux (up to 50km)
Experience
- Vanessa TSports Community Manager and Content CreatorSOCIAL NETWORKSOctober 2017 - Today (8 years and 8 months)
📈 Strategic Marketing and Social Media Support
- Social media strategy and support
- Development of digital strategies for federations and clubs, with expertise in women's football.
- Content development on key platforms: TikTok, Instagram, LinkedIn...
- Support for federations in structuring and monetizing their social content, generating strong growth in followers and visibility (e.g., @FranceJudo: from 4,000 to 150,000 followers).
- Member of the Marketing Development Committee of the Women's Professional Football League (French Football Federation)
Impact and Results9.9M views on my videos during the Women's Euro 2022+10M views on the FIFA Women's World Cup WWC 202350M+ views generated on the Paris 2024 social media support program for athletes, which I co-created with TikTok FranceKey CollaborationsFIFA, UEFA, Adidas, Prime Video Sport, Ligue Nationale de Rugby…# - Champions du digitalSports Content Creation - Sports Community ManagerSPORTSJanuary 2017 - Today (9 years and 5 months)
🎯 Content Creation - Major Sports Events
- Paris 2024: Over 30 million views generated with EDF, City of Paris, RATP, US Embassy, TikTok France...
- FIFA Women's World Cup 2023 and 2019: Content creation for brands such as Coca-Cola, JD Sports, Google
- Rugby World Cup 2023
- Paris 2024 Olympic & Paralympic Games: Creation of engaging videos and content with a cumulative audience of over 30 million views
- NBA Paris Games 2025: Content series in collaboration with the NBA and the San Antonio Spurs. Over 1,900,000 views on TikTok and Instagram
- Other events covered: Football World Cup, FIFA Women’s World Cup 2019 & 2023, Tour de France, 24 Hours of Le Mans, Euroleague, NBA, Ballon d'Or, Paris Rolex Masters, Women's Handball World Championship, Women's Euro Football
🎥 Influence and Content Creation
Content Creation and Digital Media- Creation of various formats: vlogs, interviews, street interviews
- Creative video production (CapCut)
- Over 75M views generated on my own social networks (@championsdudigital) in 2024.
Notable Collaborations- Exclusive content creation for UEFA, TikTok Global, FIFA...
- Collaboration with Adidas, UEFA, etc., for digital activations around women's football.
- Reports and exclusive content during the Women's Euro 2022, UEFA Women's Champions League, and the 2023 Women's World Cup.
Innovations and Best Practices- Development of innovative social media concepts to maximize visibility
- Expertise in fan experience and fan engagement, with a growth hacking approach to multiply the impact of each piece of content.
- Champions du digitalFounder of the sports marketing blog www.championsdudigital.frSPORTSJanuary 2017 - Today (9 years and 5 months)Founder of my media outlet @championsdudigital (January 2017) - 9 years
- Community of +410,000 followers
- +75 million views in 2023
- B2C: Sports event insights, fan street interviews, career advice in sports
- B2B: Newsletter +4,000 subscribers: digital x sports business insights / Community of +20,000 followers on LinkedIn
My Journey
I started as a consultant in sports social media and marketing before creating Champions du Digital, a media outlet that reached a community of over 410,000 followers. Through this project, I have developed unique expertise in viral content creation, monetization, and influence.My references include:- UEFA, FIFA, TikTok, Google, Adidas, Orange etc...
- Coverage of major international competitions: UEFA Women’s EURO, UEFA Women’s Champions League, FIFA Women's World Cup..
- Collaboration with numerous brands during the Paris 2024 Games + Co-creation of a TikTok athlete support program (over 50 million views generated for 3 athletes in 4 months)
Consultant in content strategy, social media, influence- References: Sportfive, TOPPS Football, Google, MCE, Samba Agency (several Ligue 1 clubs, French National Football Team), Petit Pont, RCA Factory, Spoke (Paris 2024 sponsor), Amazon Prime Video Sport, Bundesliga, French Judo Federation, Vayner Media London, Brooke Collections NFT & Sport, TikTok, Stade de France, Havas Sports and Entertainment, Sportfive...
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Education
- Master in Digital Marketing and International ManagementPau Business School2014⚫ MASTER 2 MBA France/India : Crosscultural Team Building, Critical Thinking in Management, Strategic Management, Knowledge Management, Personal Leadership, Global Branding Trends, Crisis Management, Innovation Management, Design Thinking ⚫ MASTER 1 Marketing Digital et opérationnel : search marketing, stratégie contenu web, e-commerce, audit de site web, social media TOEIC : 790
- Bachelor's Degree in Economics and ManagementUniversity Montesquieu-Bordeaux IV2011Economie, Statistiques, Marketing...