Freelancer profile translated to English.
Back to original languageAbout Vanessa
Strategy 🎯 | Acquisition 🚀 | Content ✍️ | CRM 💌 | Data 📊 | AI 🤖
Specializing in digital marketing, I design and manage global strategies integrating content, CRM, data, and Artificial Intelligence to support brand growth. My approach is based on a coherent and structured vision of the customer journey, from acquisition to loyalty, in order to generate concrete and measurable results.
I integrate AI into the design and optimization of marketing and communication actions, combined with analysis and creativity, to transform data into performance drivers and build impactful and effective customer experiences.
My approach? **A 360° vision**, agile and results-oriented, to transform your digital ambitions into concrete successes. I favor tailor-made support, based on listening, transparency, and co-construction.
French
Native or bilingual
Arabic
Native or bilingual
English
Fluent
Spanish
Conversational
Can work on-site
Paris (up to 50km)
Experience
- Maison Anne CaronE-Commerce ManagerMay 2026 - Today (3 months)• Management of e-commerce strategy: objectives, budgets, performance, and KPIs• Conversion Rate Optimization (CRO), UX, and SEO• Deployment of commercial strategy and animation plan (PAC)• E-shop management: content, referencing, merchandising, and updates• Product flow management (stock, prices, media) and logistical coordination• CRM activation: transactional and loyalty emails• Coordination of technical service providers and internal teams (marketing, IT, sales)
- Miraia StudioDigital Marketing, E-commerce & AI ConsultantE-COMMERCEAugust 2025 - Today (1 year)Paris, France• Creation of marketing strategies• Optimization of acquisition channels (SEO, SEA, social media, emailing) & CRM• Design or redesign of websites to improve customer experience and conversions• Creation of visual, video, and editorial content• Performance analysis and KPI definition to guide actions and budgets• Integration of AI to automate marketing, personalize customer experience, and optimize campaigns with strategic recommendations
- Avril ParisWebmarketing & Communication Project ManagerE-COMMERCESeptember 2023 - Today (2 years and 11 months)Paris, France**Marketing**:
- Creation, optimization, and management of e-commerce product pages and content
- E-commerce site management & acquisition campaign management (affiliate, comparison sites, Google Ads)
- Implementation of the marketing plan & commercial promotions
- Monitoring of e-commerce & social media KPIs, monthly reporting
- Website launch and complete structuring of the B2B process
- Project management with external service providers (web, SEO, SEA, creative)
- Planning and management of marketing & communication budgets
**Communication**:- Development of social media strategy & creation of engaging content
- Definition of the editorial calendar, content production and moderation
- Creation of visual and video content for various platforms
- Performance monitoring & active trend watching on social networks
- Implementation and management of influencer campaigns
- Coordination with service providers for advertising campaigns (social ads, sponsored content)
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Education
- LEA Bachelor's Degree in Business and Commerce (English - Spanish)Sorbonne Nouvelle University2018
- Master 1 & 2 - Management in Export Practices and Policies - HonorsParis Descartes University2021