Freelancer profile translated to English.

Description

My name is Vanessa. I am an art director and photographer with over 20 years of experience creating visual solutions for brands. Trained in graphic design and photography, I have worked with companies from various sectors to help them communicate their identity.

My approach is minimalist, balancing aesthetics and functionality, and exploring creative solutions.

Through agile and close communication, I integrate with my clients' teams to co-create solutions that impact metrics. If you are looking for a design that connects with your audience, I would love to know more about your challenges.

Industry field of expertise

Languages

Spanish
Native or bilingual

Workplace preferences

Can work on-site

Barcelona (up to 50km)

Salomon
Freelance
SPORTS
January 2021 - January 2025 (4 years)
Barcelona, Spain
• Art director in the SALOMON SPAIN marketing department. Adaptation of international campaigns to different brand stores or partners such as Forum and El Corte Inglés, both online and offline. Design for social media, creation of visuals for the brand's different events (races, product tests, and other events).
• In parallel, I have worked for Bayer, Ferrer, Cumlaude LAB at the agencies: James Brand & Co, HC communication, Touch point, or Growingbrands.
GLOBAL HEALTHCARE
Senior Art Director
January 2009 - January 2011 (2 years)
Art direction of one of the agency's creative teams, working for laboratories such as SSL, Reckitt Benckiser, Bayer, Ferrer, and developing campaigns for accounts such as Durex, Dr. Scholl, Junifen, Advocate, and Tiorfan, among others.
THE WHITE COMPANY
Senior Art Director
January 2011 - January 2021 (10 years)
Memora, Santa Coloma de Gramenet, CT, Spain
I carried out art direction and creativity in:
• Creation of online videos for social media, app design, creation of navigation flows, wireframes, website design, and e-commerce design.
• Creation of branding design: corporate identity, stationery, packaging, merchandising.
• Creation of integrated campaigns, commercials, graphics, outdoor advertising, dossiers, infographics, presentations.
• Design of stands, street marketing, communication pieces at events. Clients: Mémora, Banc de Sabadell, Zurich, Dexeus, Crèdit Andorrà, Lola's Corner, and Compressport.
• Open Creatiu Plata Award. Sota l'ala - Mémora