Freelancer profile translated to English.

Description

I help founders build a coherent, clear, and desirable brand universe, designed around their products and ambitions.

My approach is based on a simple conviction: a strong image is not built on aesthetics alone. It arises from a clear strategy, established before any creative work.

Each project begins with a phase of in-depth understanding (positioning, target audience, messaging) before giving birth to a visual identity capable of attracting at first glance and lasting over time.

How I can help you:

> Brand strategy

> Visual identity

> Packaging

> Product photography

> Art direction

> E-commerce web design (Shopify)

Industry field of expertise

Languages

English
Fluent
French
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Atelier hourra
Artistic Director
FASHION AND COSMETICS
November 2017 - Today (8 years and 8 months)
Lyon, France
Atelier Hourra is an art direction and brand strategy studio, specializing in lifestyle product brands — cosmetics, wellness, fashion, decoration, fine foods.

I help founders build a coherent, clear, and desirable brand universe, designed around their products and ambitions.

My approach is based on a simple conviction: a strong image is not built on aesthetics alone. It arises from a clear strategy, established before any creative work.

Each project begins with a phase of in-depth understanding (positioning, target audience, messaging) before giving birth to a visual identity capable of attracting at first glance and lasting over time.

How I can help you:
> Brand strategy
> Visual identity
> Packaging
> Product photography
> Art direction
> E-commerce web design (Shopify)
Visual Identity Art Direction Branding & Identity Logo & Identity Packaging
Atelier Hourra
Artistic Director
RETAIL (SMALL BUSINESS)
November 2017 - Today (8 years and 9 months)
Marseille, France
Atelier Hourra is an art direction and brand strategy studio, specializing in lifestyle product brands — cosmetics, wellness, fashion, decoration, fine foods.

I help founders build a coherent, clear, and desirable brand universe, designed around their products and ambitions.

My approach is based on a simple conviction: a strong image is not built on aesthetics alone. It arises from a clear strategy, established before any creative work.

Each project begins with a phase of in-depth understanding (positioning, target audience, messaging) before giving birth to a visual identity capable of attracting at first glance and lasting over time.

How I can help you:
> Brand strategy
> Visual identity
> Packaging
> Product photography
> Art direction
> E-commerce web design (Shopify)
Art Direction Visual Identity Branding & Brand Identity Packaging Branding