Freelancer profile translated to English.

Description

A project? Let's talk about it?

50% bubbling creativity - 50% biting technique:

I offer you tailor-made, human-centered support to design and develop sustainable and desirable food products, rooted in real-world usage.

I help my clients transform an intuition into a clear idea, then into a well-developed and actionable concept.

My uniqueness? I bring three key expertise areas — marketing, design, and R&D — combined in a deeply user-centered approach.

My work is based on a fine analysis of consumer expectations and behaviors, tailor-made food product design, particular attention to the proposed consumer experience, and a sincere commitment to positive innovation.

With over 20 years of experience, including 12 years as the head of the Innovation Department at a French agri-food technology center, and over 250 projects led, your innovations are in good hands!

Languages

French
Native or bilingual
English
Fluent
Spanish
Conversational

Workplace preferences

Can work on-site

Saint-Malo (up to 50km)

Inoé — Agence d’innovation alimentaire positive
Founder & Director | Rennes and Saint-Malo
AGRICULTURE
January 2022 - Today (4 years and 7 months)
Sustainable and Desirable Food Innovation Projects 100% FOOD
• Generation of new product idea portfolios
• Design and development of new products and packaging
• Prototyping, organoleptic optimization, industrial feasibility.
• Eco-design of packaging & PPWR compliance (usage + perception + impact).

Food Branding & Identity
• Brand platform, storytelling, range architectures.
• Creative ideation, packaging concepts, food art direction.
• Powerful, distinctive positioning, rooted in usage.

Consumer Studies & Experience
• Exploratory studies, concept testing, field immersions, kitchen reality.
• Usage analysis: expectations, pain points, perceptions.
• End-to-end consumer experience optimization.

Process & Outsourced Innovation Management
• Structuring innovation processes for SMEs & mid-cap companies.
• 360° project management: from intuition to prototype.
• Regular missions in "outsourced innovation management".

Collective Intelligence Creativity and Design Thinking
• Facilitation of creativity workshops, design thinking, co-creation, design fiction
• Strategic clarification: vision, mission, identity.
• Signature approach: integrated marketing + design + R&D.

→ Positioning: tailor-made services, positive innovation & 360° marketing/design/R&D expertise.
Design Thinking Creativity and Innovation Innovation Management
ACTALIA INNOVATION
DIRECTOR
AGRICULTURE
August 2008 - February 2020 (11 years and 6 months)
Innovation & Product Development Expert
• Creation of concepts & new products (marketing + design + R&D).
• High-level facilitation: creativity workshops, co-design, design thinking.
• Consumer exploration: immersions, kitchen reality, concept tests, focus groups.
• Creation of user-centered innovation tools & methods.

Insights, Design & Collective Intelligence
• Clarification of vision / mission / identity for brands & projects.
• Management of complex multi-stakeholder innovation projects.
• International missions (Business France & Miriade) – Japan, India.

Creation & Management of the Innovation Department
• Pioneering integration of design in food innovation.
• Conception of FOODlabs (Saint-Lô & Rennes).
• Structuring of processes, tools, identity.

Leadership & Strategy
• Recruitment and management of a multidisciplinary team (8 people).
• Business development, revenue & client portfolio growth.
• Member of the Management Committee.
• Jury Member for Normandy Innovation Awards (10 years).

→ Positioning: 360° innovation expert, operational + strategic, reference in the fusion of marketing / design / R&D.
Creativity and Innovation Design Thinking Innovation Management Marketing
NUTRIMER CAP OCEAN
R&D PROJECT MANAGER
AGRICULTURE
December 2001 - June 2008 (6 years and 6 months)
Innovation & Product Development
• Continuous feeding of the brand's innovation pipeline.
• New product design: from prototype to industrial transfer.
• Recipe, process, and quality optimization.

Project Management
• Coordination of multidisciplinary teams: R&D, quality, marketing.
• Management of schedules, trials, pre-series & industrialization.

Seafood Product Sector Expertise
• Development of elaborated fresh seafood products
• Adaptation of specific processes & technologies

→ Positioning: solid operational R&D expertise + mastery of the complete product development cycle.
Creativity and Innovation Research and Development Marketing