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Vanessa ParfaitVP

Vanessa Parfait

Sales Performance Consultant

€700/day
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Vanessa

After 15 years at the heart of sales performance in international digital environments under high pressure, I have developed a keen understanding of the dynamics that weaken or support team performance.

I now work with sales management when market pressure creates imbalances: unclear roles, loss of managerial clarity, internal tensions, or declining performance.

My approach combines operational diagnosis, structuring of practices, and coaching of managers and teams.

>> Objective: Restore sustainable performance by transforming the levers of collective efficiency.

>> Expertise:
Business Experience / Performance Regulation / Coaching Methodology.
  • French

    Native or bilingual

Can work on-site
Paris (up to 50km)

Experience

  • IFOD
    Professional Coaching Training
    CONSULTING AND AUDITS
    October 2025 - Today (8 months)
    Paris, France
    > Certified professional coaching training (IFOD)
    > Development of skills in individual and collective coaching
    > Conducting coaching sessions on real professional situations
    > Work on the coach's posture: active listening, questioning, non-directiveness
    > Structuring coaching engagements: clarifying issues, objectives, and action plans
    > Approach focused on decision quality, accountability, and interaction effectiveness
    > Integration of ethical fundamentals and the professional coaching framework
    Professional Coaching Managerial Coaching Training Facilitation Decision Making Team Leadership
  • Centre Hippique du Touring Club de France
    Volunteer
    HEALTH AND WELLNESS
    June 2025 - July 2025 (1 month)
    Paris, France
    I volunteered for equine therapy sessions at the Touring Club de France, assisting various individuals in adapted equestrian activities. I supported the instructors in preparing and ensuring the safety of the workshops, contributing to a supportive environment that fostered trust, self-esteem, and the bond with the horse. This experience allowed me to observe and support the physical, emotional, and relational progress of the participants, reinforcing my conviction of the horse's role as a mediator in human support.
    Health and Wellness Volunteering Active Listening and Empathy Horse Riding Individual Coaching
  • Rakuten Advertising
    Senior Sales Director
    E-COMMERCE
    January 2017 - January 2025 (8 years)
    Île-de-France, France
    > Development and management of a portfolio of 250 active clients (key accounts and media agencies) for selling digital advertising solutions (display, video, programmatic, affiliate).
    > Management of sales performance for a portfolio of 250 clients (advertisers & agencies)
    > Contribution to an annual revenue of €2 million in a highly competitive environment
    > Identification and resolution of dysfunctions impacting performance (team misalignment, objective/margin tensions, lack of clarity)
    > Contribution to the evolution of sales practices within teams through sharing field feedback and optimizing client approaches
    > Structuring of sales approaches and sales cycles
    > Cross-functional coordination (sales, account management, ad ops) to strengthen collective performance
    > Performance analysis and strategic recommendations
    Strategic Diagnosis Sales Structuring Team Dynamics Cross-functional Coordination Sales Performance

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Education

  • Professional Coaching Training
    IFOD - School of Coaching and Mentoring Professions
    2025
    Formation au coaching professionnel
  • Higher Institute for Alternating Management Studies

Skill set

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