Freelancer profile translated to English.
Back to original languageAbout Vanessa
Marketing & Brand Strategy Manager with hybrid experience in 360° strategy, brand building, digital media, content, multi-team coordination, and international activation. Having worked in premium environments, I support brands and teams in strategy structuring, campaign management, asset management, content production, performance analysis, and global coordination. Versatile, analytical, and creative profile, capable of operating on brand, digital, communication, media, international, and customer experience missions.
💡 Areas: brand strategy, digital marketing, brandformance, 360° communication, media campaign management, positioning, storytelling, digital performance.
French
Native or bilingual
English
Fluent
Can work on-site
Poissy (up to 50km)
Experience
- FreelanceMarketing Consultant | Brand & Digital StrategyFebruary 2025 - Today (1 year and 6 months)Paris, France
- Tailored support for entrepreneurial projects and emerging brands.
- Market analysis, benchmarks, and trend monitoring (retail, lifestyle, premium).
- 360° strategies integrating brand, digital, content, and performance.
- Digital activations: social, display, SEA, multi-format content.
- Performance analysis (KPI, ROI, ROAS) and recommendations.
- Brand building: brand platforms, storytelling, editorial lines.
- Clients: Halalbox (pre-launch), MySunnd (brand and media strategy).
- HEARTS & SCIENCE FRANCEMedia Account ManagerPRESS AND MEDIAMarch 2023 - November 2024 (1 year and 9 months)Paris, France
- Development of 360° strategies and definition of business priorities.
- Management of multi-channel digital activations: search, social, display, content, affiliate marketing, lead generation.
- Cross-functional coordination: creative, data, ad operations, media partners.
- Performance analysis, reports, insights & recommendations.
- Continuous improvement through test & learn, ROI optimization & budget allocation.
- GROUPM (KRWAVEMAKER - MEDIACOM)Account Executive / Global Account ExecutivePRESS AND MEDIANovember 2021 - September 2022 (11 months)Paris, France
- Richemont (Global): management of international multi-media strategies.
- LVMH (Local France): 360° management (social, display, video, DOOH/OOH, print, TV).
- Coordination: HQ/market alignment, priorities, and needs.
- Production & assets: monitoring, validation, and multi-format quality control.
- Multi-country analysis: KPIs, benchmarks, insights, and recommendations.
- Cultural & media opportunities: identification and activation by market.
Recommendations
Be the first to recommend Vanessa
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- International Business StrategyINSEEC – SupCareer by OMNES Education2022MSc (Bac+5)
- Strategic MarketingESG UQAM – School of Management Sciences2021DESS (Bac+4)
Certifications
- Google Analytics CertificationSkillshop2024