About Vanessa
French
Native or bilingual
English
Native or bilingual
German
Fluent
Spanish
Basic
Experience
- Foligan ConsultingMarketing Consultant (Content, SEO, Branding)DIGITAL AND ITAugust 2023 - December 2023 (4 months)Paris, FranceFreelance mission for the CEO of Foligan Consulting:WEBSITE OPTIMIZATION:âś… Audit, article writingâś… Technical SEO, on-site SEOPERSONAL BRANDING:âś… LinkedIn profile optimizationâś… Network developmentâś… Development of Foligan Consulting's positioningCONTENT MARKETING:âś… Cross-platform strategy, writing specialized and engaging blog articles and LinkedIn posts
- Brut.Customer Engagement ManagerPRESS AND MEDIANovember 2021 - May 2023 (1 year and 6 months)Paris, FranceWithin the marketing department of the media company Brut:CRM:âś… Management of weekly loyalty email and push campaigns (briefing, assets, coordination, integration, and sending)âś… Development of the cross-platform communication strategy (web and mobile push, web banners, in-app interstitials)âś… Redesign and development of the email and push customer journey, from onboarding to win-back, including transactional and prospect conversion (template, journey setup, trigger rules and targeting, testing)Relational Marketing:âś… Management of the communication campaign for the new Brut. app, migration of users from the old app (communication plan, message and asset definition, KPI tracking, coordination)âś… Optimization of in-app UX (workshop facilitation, recommendations and improvement of opt-in and connection journey, A/B testing)âś… Paid retargeting campaigns for prospect, dormant, or churned usersData Analytics:âś… Improvement of user knowledge (questionnaires, quantitative and qualitative studies)âś… Weekly/monthly reporting to top management with KPI tracking and recommendations
- Ubisoft InternationalCustomer Experience & Marketing SpecialistENTERTAINMENT AND LEISUREJanuary 2020 - October 2021 (1 year and 10 months)Montreuil, FranceWithin the marketing team of Ubisoft EMEA's e-commerce division (Ubisoft Store):CRM:✅ Management of personalized 360° marketing campaigns on the owned channels of the Ubisoft Store EMEA website (20+ countries): web, email, social media, push notifications, in-game, in-app (briefing, assets, targeting, analysis)✅ Development of customer retention and loyalty strategy: improvement and automation of lifecycle and service emailsCustomer Experience:✅ Implementation of a loyalty program, customer base study and segmentation✅ Coordination of international and cross-functional customer-centric e-commerce projects (from ideation to production, including communication strategy): customer feedback, A/B testing, e-wallet, wishlist, abandoned cartData Analytics:✅ Weekly and monthly reporting of retention campaigns across 20+ countries with KPI tracking and recommendations✅ Quantitative and qualitative analysis of customer feedback (NPS, CSAT, surveys) and consumer behavior.
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Education
- Dual Degree - Master in Management & MSc International BusinessGrenoble Ecole de Management2019Programme "Grande Ecole" : Marketing Digital, Entrepreneuriat, Gestion de projet, E-commerce, Marketing Stratégique, Management des réseaux sociaux
- Preparatory Classes for Grandes Ecoles (ECS)CPGE Lycée Montaigne2015
Certifications
- UX AnalyticsContentsquare2018
- TOEIC - 975/990ETS2017