Freelancer profile translated to English.

Description

👋 WHO AM I?

Vanessa, with over 6 years of experience in CRM, digital marketing, and web project management in the e-commerce, media, and entertainment sectors within large groups and growing startups. I have managed teams and worked on cross-functional, ambitious projects with a DtoC approach.

🤝 MY SERVICES?

I would be delighted to put my skills at your service to help you recruit, convert, and retain your users and/or customers, on strategic as well as operational topics:

● Audit and optimization of your CRM and relational marketing content and strategies

● Digital and e-commerce project management (optimization, webmastering, article writing, product sheets)

● Management of operational and automated email and push campaigns

● Customer loyalty and database segmentation

● Development and implementation of an anti-churn strategy

● Quantitative and qualitative studies on customer satisfaction and knowledge (surveys of active, inactive, churned customers, etc.)

● Reporting on campaign performance with KPI tracking

● Audit and optimization of the user journey on your platform

● Benchmarking, analysis, and recommendations on strategic topics (loyalty program, referral program, new markets, etc.)

👉 MY TOOLS?

CRM: Klaviyo, Mailchimp, Batch, Selligent, Sendinblue, Adobe Campaign, Salesforce Marketing Cloud, Customer.io

Web: Typeform, Wordpress, Magento, HTML, Webflow

Analytics: Excel, Google Analytics, Adobe Analytics

UX and A/B Testing: Contentsquare, AB Tasty

Data visualization: Looker, Tableau

Social Media: Hootsuite

Collaboration: Trello, Notion, Figma, Miro, JIRA

Looking forward to discussing your needs and collaborating with you to build a solid strategy! ✨

Vanessa

Languages

French
Native or bilingual
English
Native or bilingual
German
Fluent
Spanish
Basic

Workplace preferences

Remote only

Primarily works remotely

Foligan Consulting
Marketing Consultant (Content, SEO, Branding)
DIGITAL AND IT
August 2023 - December 2023 (4 months)
Paris, France
Freelance mission for the CEO of Foligan Consulting:

WEBSITE OPTIMIZATION:
✅ Audit, article writing
✅ Technical SEO, on-site SEO

PERSONAL BRANDING:
✅ LinkedIn profile optimization
✅ Network development
✅ Development of Foligan Consulting's positioning

CONTENT MARKETING:
✅ Cross-platform strategy, writing specialized and engaging blog articles and LinkedIn posts
SEO Writing SEO Audit SEO Optimization Personal Branding Branding Content Marketing Content Creation LinkedIn Profile Optimization LinkedIn Marketing
Brut.
Customer Engagement Manager
PRESS AND MEDIA
November 2021 - May 2023 (1 year and 6 months)
Paris, France
Within the marketing department of the media company Brut:

CRM:
✅ Management of weekly loyalty email and push campaigns (briefing, assets, coordination, integration, and sending)
✅ Development of the cross-platform communication strategy (web and mobile push, web banners, in-app interstitials)
✅ Redesign and development of the email and push customer journey, from onboarding to win-back, including transactional and prospect conversion (template, journey setup, trigger rules and targeting, testing)

Relational Marketing:
✅ Management of the communication campaign for the new Brut. app, migration of users from the old app (communication plan, message and asset definition, KPI tracking, coordination)
✅ Optimization of in-app UX (workshop facilitation, recommendations and improvement of opt-in and connection journey, A/B testing)
✅ Paid retargeting campaigns for prospect, dormant, or churned users

Data Analytics:
✅ Improvement of user knowledge (questionnaires, quantitative and qualitative studies)
✅ Weekly/monthly reporting to top management with KPI tracking and recommendations
CRM Batch Salesforce Loyalty Customer Journey Customer Experience Data Analysis Sendinblue Selligent
Ubisoft International
Customer Experience & Marketing Specialist
ENTERTAINMENT AND LEISURE
January 2020 - October 2021 (1 year and 10 months)
Montreuil, France
Within the marketing team of Ubisoft EMEA's e-commerce division (Ubisoft Store):

CRM:
✅ Management of personalized 360° marketing campaigns on the owned channels of the Ubisoft Store EMEA website (20+ countries): web, email, social media, push notifications, in-game, in-app (briefing, assets, targeting, analysis)
✅ Development of customer retention and loyalty strategy: improvement and automation of lifecycle and service emails

Customer Experience:
✅ Implementation of a loyalty program, customer base study and segmentation
✅ Coordination of international and cross-functional customer-centric e-commerce projects (from ideation to production, including communication strategy): customer feedback, A/B testing, e-wallet, wishlist, abandoned cart

Data Analytics:
✅ Weekly and monthly reporting of retention campaigns across 20+ countries with KPI tracking and recommendations
✅ Quantitative and qualitative analysis of customer feedback (NPS, CSAT, surveys) and consumer behavior.
E-commerce Web Marketing Strategy A/B Testing Loyalty CRM Customer Knowledge Salesforce Data Analysis Customer Journey

Check out Vanessa's experience

Olivier Foligan and 3 other people have recommended Vanessa

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Signup to reveal

Dual Degree - Master in Management & MSc International Business
Grenoble Ecole de Management
2019
Programme "Grande Ecole" : Marketing Digital, Entrepreneuriat, Gestion de projet, E-commerce, Marketing Stratégique, Management des réseaux sociaux
Preparatory Classes for Grandes Ecoles (ECS)
CPGE Lycée Montaigne
2015

UX Analytics
Contentsquare
2018
TOEIC - 975/990
ETS
2017

Digital Project Manager

Vanessa N.

✨ CRM Marketing | Emailing | Customer Loyalty

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