Vanessa N.

👋 WHO AM I?

Vanessa, with over 6 years of experience in CRM, digital marketing, and web project management in the e-commerce, media, and entertainment sectors within large groups and growing startups. I have led teams and worked on cross-functional, ambitious projects with a DtoC approach.

🤝 MY SERVICES?

I would be delighted to put my skills at your service to help you with the recruitment, conversion, and retention of your users and/or clients, on strategic as well as operational topics:

● Audit and optimization of your CRM and relational marketing content and strategies

● Digital and e-commerce project management (optimization, webmastering, article writing, product sheets)

● Management of operational and automated email and push campaigns

● Customer loyalty and database segmentation

● Development and implementation of an anti-churn strategy

● Quantitative and qualitative studies on customer satisfaction and knowledge (surveys among active, inactive, churned users, etc.)

● Campaign performance reporting with KPI tracking

● Audit and optimization of the user journey on your platform

● Benchmarking, analysis, and recommendations on strategic topics (loyalty program, referral program, new markets, etc.)

👉 MY TOOLS?

CRM: Klaviyo, Mailchimp, Batch, Selligent, Sendinblue, Adobe Campaign, Salesforce Marketing Cloud, Customer.io

Web: Typeform, Wordpress, Magento, HTML, Webflow

Analytics: Excel, Google Analytics, Adobe Analytics

UX and A/B Testing: Contentsquare, AB Tasty

Data visualization: Looker, Tableau

Social Media: Hootsuite

Collaboration: Trello, Notion, Figma, Miro, JIRA

Looking forward to discussing your needs and collaborating with you to build a solid strategy! ✨

Vanessa