Freelancer profile translated to English.
Back to original languageAbout Vanessa
👋 WHO AM I?
Vanessa, with over 6 years of experience in CRM, digital marketing, and web project management in the e-commerce, media, and entertainment sectors within large groups and growing startups. I have managed teams and worked on cross-functional, ambitious projects with a DtoC approach.
🤝 MY SERVICES?
I would be delighted to put my skills at your service to help you recruit, convert, and retain your users and/or customers, on strategic as well as operational topics:
● Audit and optimization of your CRM and relational marketing content and strategies
● Digital and e-commerce project management (optimization, webmastering, article writing, product sheets)
● Management of operational and automated email and push campaigns
● Customer loyalty and database segmentation
● Development and implementation of an anti-churn strategy
● Quantitative and qualitative studies on customer satisfaction and knowledge (surveys of active, inactive, churned customers, etc.)
● Reporting on campaign performance with KPI tracking
● Audit and optimization of the user journey on your platform
● Benchmarking, analysis, and recommendations on strategic topics (loyalty program, referral program, new markets, etc.)
👉 MY TOOLS?
CRM: Klaviyo, Mailchimp, Batch, Selligent, Sendinblue, Adobe Campaign, Salesforce Marketing Cloud, Customer.io
Web: Typeform, Wordpress, Magento, HTML, Webflow
Analytics: Excel, Google Analytics, Adobe Analytics
UX and A/B Testing: Contentsquare, AB Tasty
Data visualization: Looker, Tableau
Social Media: Hootsuite
Collaboration: Trello, Notion, Figma, Miro, JIRA
Looking forward to discussing your needs and collaborating with you to build a solid strategy! ✨
Vanessa
French
Native or bilingual
English
Native or bilingual
German
Fluent
Spanish
Basic
Remote only
Primarily works remotely
Experience
- Foligan ConsultingMarketing Consultant (Content, SEO, Branding)DIGITAL AND ITAugust 2023 - December 2023 (4 months)Paris, FranceFreelance mission for the CEO of Foligan Consulting:WEBSITE OPTIMIZATION:✅ Audit, article writing✅ Technical SEO, on-site SEOPERSONAL BRANDING:✅ LinkedIn profile optimization✅ Network development✅ Development of Foligan Consulting's positioningCONTENT MARKETING:✅ Cross-platform strategy, writing specialized and engaging blog articles and LinkedIn posts
- Brut.Customer Engagement ManagerPRESS AND MEDIANovember 2021 - May 2023 (1 year and 6 months)Paris, FranceWithin the marketing department of the media company Brut:CRM:✅ Management of weekly loyalty email and push campaigns (briefing, assets, coordination, integration, and sending)✅ Development of the cross-platform communication strategy (web and mobile push, web banners, in-app interstitials)✅ Redesign and development of the email and push customer journey, from onboarding to win-back, including transactional and prospect conversion (template, journey setup, trigger rules and targeting, testing)Relational Marketing:✅ Management of the communication campaign for the new Brut. app, migration of users from the old app (communication plan, message and asset definition, KPI tracking, coordination)✅ Optimization of in-app UX (workshop facilitation, recommendations and improvement of opt-in and connection journey, A/B testing)✅ Paid retargeting campaigns for prospect, dormant, or churned usersData Analytics:✅ Improvement of user knowledge (questionnaires, quantitative and qualitative studies)✅ Weekly/monthly reporting to top management with KPI tracking and recommendations
- Ubisoft InternationalCustomer Experience & Marketing SpecialistENTERTAINMENT AND LEISUREJanuary 2020 - October 2021 (1 year and 10 months)Montreuil, FranceWithin the marketing team of Ubisoft EMEA's e-commerce division (Ubisoft Store):CRM:✅ Management of personalized 360° marketing campaigns on the owned channels of the Ubisoft Store EMEA website (20+ countries): web, email, social media, push notifications, in-game, in-app (briefing, assets, targeting, analysis)✅ Development of customer retention and loyalty strategy: improvement and automation of lifecycle and service emailsCustomer Experience:✅ Implementation of a loyalty program, customer base study and segmentation✅ Coordination of international and cross-functional customer-centric e-commerce projects (from ideation to production, including communication strategy): customer feedback, A/B testing, e-wallet, wishlist, abandoned cartData Analytics:✅ Weekly and monthly reporting of retention campaigns across 20+ countries with KPI tracking and recommendations✅ Quantitative and qualitative analysis of customer feedback (NPS, CSAT, surveys) and consumer behavior.
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Education
- Dual Degree - Master in Management & MSc International BusinessGrenoble Ecole de Management2019Programme "Grande Ecole" : Marketing Digital, Entrepreneuriat, Gestion de projet, E-commerce, Marketing Stratégique, Management des réseaux sociaux
- Preparatory Classes for Grandes Ecoles (ECS)CPGE Lycée Montaigne2015
Certifications
- UX AnalyticsContentsquare2018
- TOEIC - 975/990ETS2017