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Vanessa MoyanoVM

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Freelancer profile translated to English.
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About Vanessa

Drive business growth through strategy, efficient processes, and solid finances. With over 8 years of experience in general management, operational optimization, and financial structuring, I help companies make decisions with focus, clarity, and long-term vision.

I have led the creation, transformation, and expansion of Holzgroup (annual sales +5M USD) and founded ESEIS, a fashion tech accelerated by EAE Emprende. This dual experience allows me to adapt to both the agility of a startup and the structural challenges of an expanding company.

How can I help you?
– Financial models and strategic planning
- Process optimization
- Creation and control of indicators
– Direction and execution of key projects

I work by project, by the hour, or as an external strategic partner.
Based in Barcelona with operations in Spain and Latin America.
Available for global projects.
  • Spanish

    Native or bilingual

  • English

    Fluent

  • Portuguese

    Conversational

Can work on-site
Barcelona (up to 50km)

Experience

  • Holzgroup
    Founder & CEO
    April 2022 - Today (4 years and 2 months)
    Ecuador
    • Strategic and financial management of Novocentro Bolívar and Bolivariana
    • Reached +5M USD in annual sales
    • Financial Strategy and control
    • Design and implementation of growth plan
    Finance
  • ESEIS
    Co-founder & CEO
    January 2024 - Today (2 years and 5 months)
    Barcelona, Spain
    • Fashion app with artificial intelligence to find and combine outfits
    • Outstanding participation in 4YFN, MWC 2025 and accelerated by Tech Barcelona
    • Selected by EAE Emprende for entrepreneur support program
    • In beta phase and focus on community growth and sustainability
  • Grupo Comercial Bolívar
    Financial Manager
    January 2020 - December 2024 (4 years and 11 months)
    Ecuador
    • Supervision of administrative and financial areas
    • Financial planning and cash flow management
    • Implementation of improvements in internal processes and budget control

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Education

  • MBA –
    Universitat Politècnica de Catalunya (UPC)
    2024
    MBA –
  • Master in Corporate Finance
    Universitat Pompeu Fabra
    2023
    Máster

Skill set

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