Freelancer profile translated to English.
Back to original languageAbout Vanessa
Passionate about the digital world, with 12 years of experience in digital, I have managed the redesign of B2B and B2C platforms with a constant focus on improving user experience and commercial performance.
I started as a marketing project manager, which allowed me to understand business and user challenges. I had the opportunity to work with large companies by leading projects with agile methodologies Kanban, Scrum, and SAFe.
As a Product Manager, I am comfortable defining strategies based on OKRs and managing roadmaps, balancing value and effort. Thanks to my collaboration with data analysts and UX researchers, I leverage data to validate hypotheses through A/B testing and design relevant user journeys.
Finally, I master project prioritization and coordination of technical teams to ensure the success of sprints and product delivery.
My data-driven approach and clear communication with stakeholders are my assets for creating value.
French
Native or bilingual
English
Conversational
Can work on-site
Paris 12e Arrondissement (up to 20km)
Experience
- Louvre hotels group - financeProduct ManagerTRAVEL AND TOURISMFebruary 2024 - July 2024 (6 months)Paris, FranceLouvre Hotels Group is a global leader in hospitality, offering a diverse range of accommodations with over 1,600 hotels in 60 countries. Its application allows users to book rooms, manage reservations, and discover special offers.🎯 Objective: Redesign of the Louvre Hotels Group mobile application (iOS/Android).👀 Discovery:- Workshop with the product team to define the ideal user journey.- Gathering user feedback (from the back-office site listing user comments on our application and user reviews on app stores) and synthesizing feedback.- Defining a user journey map with blocking points and prioritization.- Conducting a benchmark.- Defining the MVP of the user flow.- User testing to validate the ideal booking journey.⭐️ Strategy:Building the product roadmap for the Discover scope, taking into account the major issues encountered by customers and internal stakeholders.🔔 Delivery:- Writing and managing the backlog and prioritization.- Facilitating agile ceremonies.🎯 Coaching:- Implementing the Scrum methodology.🚀 Results:- Complete redesign of the application in MVP.- Definition of a roadmap for future improvements.
- Carrefour BanqueProduct ManagementBANKING AND INSURANCEJune 2022 - February 2023 (8 months)I worked as a Product Manager to support the Credit Squad at Carrefour Banque in improving credit application processes and the recovery website.My experience in e-commerce was an asset in connecting with the Carrefour.com teams.Within the SAFe framework, I was responsible for prioritizing and managing the product backlog, aligning stakeholder needs with the company's strategic objectives.I collaborated with other agile teams to plan and oversee PI (Program Increments).In parallel, I ensured smooth coordination between development teams, while guaranteeing continuous delivery of value to users.The team consisted of product designers, data analysts, POs, developers, and QA, working with the SAFe methodology.👀 Discovery:- Conducting an audit of the credit application process.- Identifying weaknesses and opportunities for improvement; analyzing user journeys, technical performance, and consistency with business objectives.The conclusions of this audit helped define priorities to optimize certain features and user experience.- Benchmark: Comparing competitor websites to identify best practices in UX, features, and design.- Facilitating workshops and user interviews to define objectives, prioritize, and design the journey.- Identifying the Product Map.- Creating the roadmap.🔔 Delivery:- Writing UX/UI requirements.- Backlog monitoring.- Coordination with UX/UI designers and business stakeholders.- KPI monitoring.🚀 Results:- Credit application time reduced from an average of 12 minutes to 7 minutes.- A dedicated application process for existing customers in 2 minutes.- +15% recovery on the recovery website.
- KiabiProduct ManagerE-COMMERCEJanuary 2022 - June 2022 (5 months)Lille, FranceKiabi launched its second-hand website in 2020, driven by KPIs. I worked as a Product Manager to improve the user journey on both the website and the application, in order to differentiate from the competition.I implemented the Scrum methodology within the team of 10 people (UX/UI, iOS and Android developers, front-end and back-end developers, QA, data analysts).🎯 Coaching:- Implementation of the Scrum methodology within the team.- Change management: improving the discovery workflow.- Evolution of delivery processes regarding roles and responsibilities (PO / Tech / Scrum / Designer).- Setting up meetings to provide visibility to top management.👀 Discovery:- Conducting an audit of the website and application to identify weaknesses and opportunities for improvement: analyzing user journeys, diagnosing technical performance, and verifying consistency with business objectives.- Benchmarking Kiabi against its competitors to identify best practices in UX, features, and design.- Facilitating workshops and user interviews to define objectives, prioritize, and design the journey.- Defining OKRs and monitoring KPIs.- Continuous improvement of the datastudio.- Monitoring user feedback with customer service for qualitative insights.- Defining and implementing the roadmap.🔔 Delivery:- Writing and monitoring the backlog (creating epics and writing user stories).- Coordination with UX/UI designers and business stakeholders.🚀 Results:- +15% of vouchers used in the loyalty program.- Average time to list an item reduced to under 2 minutes.- Addition of family members: +21% of products purchased due to being in recommended products.- Improvement of app store ratings:- Apple Store from 2.9 to 4.8- Android from 3.1 to 4.5
Reviews
Recommendations
+7
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Education
- Master 360 digitalSup de web2012Les professionnels sont unanimes : une vision 360° de l’univers du digital est indispensable pour créer sa start-up, maîtriser tous ses rouages et son écosystème. Etre compétitif et opérationnel dans les trois grands axes des métiers du digital que sont le développement, la création de contenus et le e-business. Cette formation 360 Digital répond parfaitement à cette ambition. OBJECTIFS · Former les futurs chefs d’entreprise / managers de la web-économie · Accompagner dans la réalisation de leurs projets · Sensibiliser à l’entrepreneuriat dans le monde du digital · Donner une vision globale des enjeux stratégiques et fonctionnels de l’écosystème digital et de l’environnement économique ÉVALUATION Chaque année delivre 60 crédits ECTS (European Credits Transfer System). Toutes les matières sont évaluées en contrôle continu (travail individuel et travail de groupe). Pour compléter l’évaluation et la validation du diplôme, des projets tutorés dans le cadre d’études de cas sont organisés, un projet professionnel est à rédiger et une épreuve de grand oral vient finaliser les 2 années de M1/M2.
- Bachelor E commerce E marketingSup de Web2010Intégrez un marché en pleine croissance au sein duquel immédiateté et réactivité sont la règle. Ce bachelor est basé sur une double compétence, Business & Technologie, afin que nos étudiants maîtrisent l’ensemble des aspects techniques, marketing, commerciaux et logistiques. Gérer un projet Internet, générer du trafic sur son site, fidéliser ses e-clients, analyser les statistiques du site et le ROI dans de grands groupes industriels, dans les ONG... OBJECTIFS · Former les futurs managers du digital marketing et du e-commerce · Acquérir les compétences nécessaires pour piloter un projet d’e-marketing · Apprendre les technologies et les stratégies marketing afin de donner aux étudiants une vision créative des solutions e-business