Freelancer profile translated to English.

Description

Hello,

Are you

- a business leader who has questions about your brand and/or communication?

- a design or communication agency director who needs support on a call for tenders or for a given period?

- a brand manager or director who wants insight, advice, or support on an issue related to their brand strategy and/or image?

I have been a brand and communication professional for 20 years.

I can help you to:

- manage your brand more relevantly, coherently, and effectively

- improve the business performance of your consumer offering

- implement an effective and coherent communication strategy in line with your needs and resources

Do not hesitate to call me to present your problem and get a quote.

See you soon

Vanessa

Languages

Spanish
Fluent
French
Native or bilingual
English
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

Lagardère Travel Retail
Head of B2B External Communication and Brand
RETAIL (SMALL BUSINESS)
March 2018 - March 2020 (2 years and 1 month)
Definition of the communication strategy aimed at developing the visibility and notoriety of the Lagardère Travel Retail brand among its international targets:
_Definition and deployment of the global B2B communication plan in collaboration with subsidiaries. Management of the network of directors and communicators.
_Design and distribution of corporate communication tools within the group: presentations and videos, corporate websites (39 countries, 18 sites), graphic charters and editorial guidelines for the localization of external communication (social networks, press kits, press releases, and B2B newsletters)
_Responsible for the group's CSR Communication: creation of CSR communication tools (newsletter, brochure)
_Management and coordination of relations with the press, opinion leaders, professional associations, preparation of interventions at industry conferences and events
_Launch of an annual satisfaction survey among 500 concessionaires to measure and optimize B2B customer satisfaction and the NPS score
_Management of an online communication officer.
Communication Strategy Webmarketing Strategy Press Relations Event Management Branding Web Development
ORBIUM (racheté par Accenture)
Head of Marketing, Branding & Communications ad interim
SOFTWARE PUBLISHING
February 2017 - February 2018 (1 year and 1 month)
_Responsible for the redesign of the Corporate brand and Employer brand and the update of all online and offline communication materials
_Development and implementation of content strategies: redesign of the corporate website and careers site, definition of the editorial calendar (sites, blog, social networks), supervision of the creation and production of multi-channel content (articles, white papers, visuals, video animations, webinars); implementation of campaign effectiveness measurement tools, indicator monitoring
_Management of 5 remote team members, including 2 in Geneva and 3 in Manila
Communication Strategy Editorial Strategy Webmarketing Strategy Branding B2B B2E Visual Identity Charter
Freelance
Consultant in Branding, Visual Identity and Communication
CONSULTING AND AUDITS
January 2013 - February 2018 (5 years and 2 months)
Paris, France
_Direct clients (2013-2016): Zero Waste France, Feng Shui Paris, SURYS
_DRAGON ROUGE Corporate (2015-2016): French Football Federation (corporate identity), AXA IM (online and multimedia identity), Devoteam (brand repositioning and corporate identity), Hologram Industries (naming, corporate identity, digital strategy, website, ...)
_5EME GAUCHE (2014): Planète Energies (corporate identity)
_THE BRAND UNION (2012-2013): Ferrero Travel Retail (retail identity), Russian Diamond (product launch), Ricard (product innovation), Desperados (product identity), Megafon Russia (corporate identity)
Visual Identity Communication Strategy Webmarketing Strategy naming Branding Graphic Charter French English Translation