VEFreelancer profile translated to English.
Back to original languageAbout Vanessa
Hi, 🙂 I'm Vanessa Espinoza, a professional with over 9 years of experience in digital marketing and communication, specializing in the creation and execution of 360° digital strategies (online and offline). I am passionate about helping brands grow in the digital environment, designing and managing marketing plans from scratch, with a focus on data-driven approaches and performance optimization.
I hold a Master's degree in Digital Communication and Marketing from UPC, with a mention in Leadership, Transformation, and Digital Entrepreneurship awarded by the Universitat Politècnica de Catalunya (Spain). Additionally, I have a Bachelor's degree in Communication Sciences and am certified as a Scrum Master for agile project management.
✅ Key Experience
Design and implementation of digital marketing plans aligned with business objectives.
Social Media & Content Marketing: Creation and management of content on Facebook, Instagram, TikTok, LinkedIn, and blogs (Article writing). Focused on brand objectives, strategies, tactics, communication style, and tone.
Paid Media: Campaigns on Meta Ads (FB and IG), TikTok Ads, Google Ads.
SEO & Analytics: Use of Google Analytics, Tag Manager, Facebook Pixel, report generation, and KPI optimization.
WordPress: Page optimization with a UX/UI, SEO, and CRO focus to improve user experience and conversion rates.
Design: Creation of graphic assets (Concept development, visual identity, design approval).
💡 I am an analytical, proactive, and creative individual, passionate about the evolution of digital marketing and always seeking new trends to make an impact on brands. 🚀
Spanish
Native or bilingual
English
Conversational
Can work on-site
Madrid (up to 50km)
Experience
- Agencia Consultora PeritumDigital Marketing and Communications Specialist—SeptemberJanuary 2017 - Today (9 years and 5 months)• Increased the digital community by 50% in 3 months and increased leads.• Design and implementation of the social media marketing plan for clients, ensuring brand consistency and achievement of business objectives.• Planning and execution of organic and paid growth campaigns.• Management of Paid Media campaigns on Meta Ads (Facebook, Instagram) and TikTok Ads, optimizing audiences (saved, custom, lookalike) and remarketing strategies with pixel.• Planning and execution of content strategies for digital platforms (Facebook, Instagram, TikTok, and WhatsApp), optimizing formats and messages to maximize engagement, conversion, and community growth.• Analysis of market behavior, consumer trends, and competition.• Research of client needs to improve user experience.• Coordination with the IT team for the automation of lead/client acquisition processes. (A sales system was implemented, a ChatBot was automated with the MessageBird platform, and the website was optimized for SEO and CRO).• Coordination with the design team for the creation of graphic assets for clients. (Concept development, visual identity, design approval).• Planning and supervision of POP material production, ensuring brand consistency across all touchpoints.• Coordination and negotiation with suppliers.• Article writing.• Responsible for preparing reports on achieved results. (KPIs)• Search and closing of strategic B2B and B2C alliances, enhancing brand visibility and expansion.• Coordination of interviews, events, and meetups.• Creation and planning of training courses. (I developed the Instagram for Businesses course, the Digital Marketing on Social Media course, and coordinated the implementation of other courses).
- RyC Consulting / Escuela de Gobierno y Gestión PúblicaSocial Media and Community ManagerJanuary 2016 - March 2017 (1 year and 2 months)• Creation of content plan, administration of social media and traffic platforms (Facebook, YouTube, Twitter, LinkedIn, OLX, Anuxi, classified ads, Free Ads, Scribd, SlideShare, and Issuu), ensuring brand consistency and engagement.• Writing articles and SEO content for the corporate blog, boosting organic positioning and brand recognition (proven results).• Production and editing of visual content: Photography and video editing.• Creation of strategic content adapted to different platforms.• Analysis and reporting of results, presenting key metrics and recommendations for improvement.• Execution of email marketing campaigns (AWeber), ensuring effective, automated, and personalized communication with clients and subscribers. Skills: Digital Strategy, Content Manager, Adobe Premiere, Adobe Photoshop, Adobe Illustrator, Canva, Aweber.
- Escuela y Productora Cocktail PerúCommunicator and Institutional ImageNovember 2013 - November 2014 (1 year)• Collaboration in the planning and implementation of the corporate communication plan, ensuring consistency and alignment with strategic objectives.• Conducting interviews with industry leaders, generating valuable content for brand positioning and dissemination across various channels.• Preparation and presentation of performance reports, analyzing objective achievement and proposing improvement strategies.• Production and editing of audiovisual content: Photography, filming, and video editing.• Design and execution of satisfaction surveys, data analysis, and generation of insights for customer experience improvement.
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Education
- Postgrado en Comunicación y Marketing Digital,UPC - Universidad Peruana de Ciencias Aplicadas2023Postgrado en Comunicación y Marketing Digital,
- Programa: Especialista en TikTok Ads,APEM2023Programa: Especialista en TikTok Ads,