About Vanessa
French
Native or bilingual
Portuguese
Basic
English
Basic
Experience
- STUDIO ODETTE 1923SOCIAL MEDIA MANAGERSPORTSFebruary 2026 - Today (4 months)Épernay, FranceAdherence to graphic and editorial charterConsistency of message across all channelsFollow social media trends (formats, challenges, hashtags...)Monitor competitionTest new creative conceptsTrack key indicators (likes, shares, comments, reach...)Analyze high-performing contentAdjust strategy based on resultsIdentify the target audience (persona) and their expectationsDefine objectives (awareness, sales, loyalty...)Choose appropriate formats (posts, videos, stories, carousels...)Plan an editorial calendar
- Au petit bonheur la France,Sales Development & SOCIAL MEDIA MANAGEMENTRETAIL (SMALL BUSINESS)December 2024 - Today (1 year and 6 months)Chantilly, FranceDevelopment and management of a client portfolio: prospecting, follow-up, loyaltyDevelopment and implementation of sales strategy (B2B/B2C)Market analysis, competitive intelligence, and identification of new opportunitiesContent creation for social media (Instagram, LinkedIn, Facebook, etc.)Daily community management: engagement, moderation, responding to messages/commentsContent planning and publishing using tools (e.g., Hootsuite, Meta Business Suite)Implementation of marketing campaigns (emailing, contests, influencer marketing, etc.)Performance tracking: KPI reporting, audience analysis, and recommendationsCollaboration with sales, communication, and design teams
- BAKIN'DONUTS,SALES & COMMUNICATION OFFICERJuly 2023 - November 2024 (1 year and 4 months)Lamorlaye, FranceSales Development:Prospecting and managing a client portfolio (in-person, phone, and digital)Needs identification, development of customized commercial offersNegotiation, closing, and client relationship managementParticipation in trade shows and networking eventsMonitoring objectives and reporting sales performanceCommunication & Marketing:Development of communication strategies (internal and external)Content creation for social media, newsletters, websiteSocial media management (editorial calendar, engagement, moderation)Collaboration with graphic designers, printers, and media partnersOrganization of promotional events (launches, campaigns, PR)Performance analysis: monitoring indicators (engagement, traffic, awareness)
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Education
- BACHELOR COMMERCEESC COMPIÈGNE2023BACHELOR COMMERCE
- BTS NDRCCFA - Nogent-Sur-Oise2022BTS