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Vanessa MarcelinoVM

Vanessa Marcelino

Finance Director | FP&A

€400/day
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Vanessa

I support companies in their financial performance, transformation, and growth challenges.

With over 10 years of experience at L'Oréal Canada, where I currently hold the position of Finance Director, I help leaders structure their Finance function, improve their performance management, and secure their strategic projects.

Throughout my career, I have led high-impact initiatives: construction of the business plan that led to the launch of SalonCentric Canada, financial integration of acquisitions (Aesop and SalonCentric), management of the P&L for the Kiehl's and Aesop boutique networks, support for commercial restructurings, and management of transformation projects related to ERP migrations.

I intervene in particular on:
• Business plans and financial modeling
• FP&A, budgets, forecasts, and performance management
• Dashboards and reporting (Excel, Power BI)
• Profitability analysis and margin optimization
• Business partnering with General Management
• Post-acquisition financial integration (PMI)
• Transformation and optimization of Finance processes

I am accustomed to working in international, multicultural, and demanding environments, collaborating with General Management, operational teams, and international headquarters. My approach is pragmatic, structured, and resolutely results-oriented.
  • English

    Native or bilingual

  • French

    Native or bilingual

  • Spanish

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • L’Oréal Canada
    Finance Director - Luxury Division
    LUXURY GOODS
    December 2024 - Today (1 year and 7 months)
    Montreal, Canada
    Finance Director of the Luxury Division at L'Oréal Canada, I support General Management in financial performance management and strategic decision-making. As a true Business Partner, I collaborate with sales, marketing, supply chain, and operations teams to support profitable growth.

    • Financial performance management, budgets, reforecasts, and strategic plans.
    • Profitability analysis and business case development.
    • Development of management tools and optimization of financial processes.

    Key achievements:
    • Management of the P&L for the Kiehl's and Aesop boutique networks.
    • Financial integration of Aesop following its acquisition.
    • Financial management of the Hudson's Bay Company (HBC) network closure project.
    • Management of the Stock in Trade program during the migration to a new ERP: building exceptional stock with key distributors to ensure business continuity, implementing rigorous financial monitoring, and managing stock level risks in a context of high operational complexity.
    • Contribution to several financial transformation and performance improvement projects.
    FP&A Retail finance Boutiques profitability Executive reporting Budgeting
  • L’Oréal Canada
    Finance Director - Professional Division
    FASHION AND COSMETICS
    January 2021 - November 2024 (3 years and 10 months)
    Montreal, Canada
    Finance Director of the Professional Products Division at L'Oréal Canada, I supported General Management in financial performance management, strategic development of the division, and transformation projects.

    Key achievements:

    • Co-construction, with the Division President, of the business plan for the launch of SalonCentric Canada, including financial modeling, strategic analysis, and presentation of the project to global management. The project was approved and led to the launch of SalonCentric in Canada.
    • Financial management of the first acquisition of SalonCentric in Canada in 2022.
    • Leading the post-acquisition financial integration, with a field presence in Toronto to ensure the transition of processes, tools, and financial management.
    • Development of budgets, reforecasts, and strategic plans.
    • Business Partner for sales teams and General Management.
    • Development of financial analyses and dashboards to support strategic decisions.
    • Contribution to the improvement of financial processes and performance management.
    Microsoft Excel Business case Business plan Power Query Scenario planning
  • L’Oreal Canada
    Finance Manager - FP&A - Consumer Products Division
    FASHION AND COSMETICS
    January 2020 - December 2020 (11 months)
    Montreal, Canada
    Controlling / FP&A – Consumer Products Division | L'Oréal Canada

    Within the FP&A team of the Consumer Products Division, I was responsible for managing advertising (A&P) and general expenses (SG&A), supporting marketing teams and support functions in their investment decisions.

    Key achievements:

    • Management of an annual budget of over $40 million for media investments.
    • Management of advertising expenses (A&P) and general expenses (SG&A), from budget planning to performance monitoring.
    • Development of budgets, reforecasts, and variance analyses to identify optimization levers.
    • Business Partner for marketing teams to maximize the return on investment of media spending.
    • Development of dashboards and financial analyses to support strategic decisions.
    • Participation in financial planning exercises and monthly closings.
    Performance management Variance analysis Forecasting FP&A Microsoft Excel

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Education

  • Bachelor's degree
    HEC
    2013
    Baccalauréat
  • B.B.A.
    Aston University UK
    2012
    B.A.A.

Certifications

  • CPA
    Quebec Order of Chartered Professional Accountants (CPA Quebec)
    2016
    Business case development FP&A Financial modeling Financial reporting P&L management Revenue Management M&A Budgeting Forecasting Chief Financial Officer

Skill set

Categories