Freelancer profile translated to English.

Description

I support freelancers, executives, and companies who want to take control of their online presence, whether they are starting from scratch or looking to structure what already exists.

👉 Specifically:

I establish the digital strategy and orchestrate its implementation: positioning, branding, content creation, social media optimization, newsletter and email writing. For certain aspects such as Meta Ads & Google Ads advertising, SEO, and website creation, I rely on a network of selected experts.

I am the digital conductor for my clients: I don't play all the instruments, but I make sure it sounds right. 🎶 Whether you are launching a business or looking to evolve an established one, I intervene to ensure that each person or brand is valued online, with consistency and impact.

👉 My 3 main offers are:

◻️ Foundation: a one-off service to lay the groundwork for solid professional communication: in-depth strategic phase, guided photo shoot, and ready-to-use editorial content. To communicate autonomously thereafter.

◻️ Development: a structured monthly service to delegate the production and planning of your communication, while ensuring a regular, embodied, and consistent presence over time.

◻️ Digital Strategy Consulting: tailor-made strategic interventions for large-scale projects: content strategy, personal branding or corporate branding, structuring a complete digital ecosystem (networks, website, ads, emailing). Ideal for business creators, product launches, or brands in transition.

🎯 My goal: to bring clarity, reduce the mental load related to digital, and deliver systems aligned with your expertise and reality.

Looking for a true partner to make your business shine? Let's get acquainted!

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Portuguese
Conversational

Workplace preferences

Can work on-site

Nivelles (up to 30km), Waterloo (up to 30km), Louvain-la-Neuve (up to 30km)

Vanessa Lopes
Digital & Content Strategy Consultant
SOCIAL NETWORKS
August 2018 - Today (8 years)
Genappe, Belgium
◻️ Digital Strategy & Consulting
• Development of global digital strategies (networks, content, emailing, ads, website)
• Personal branding and corporate branding
• Support for business creation, product launches, or brand transitions
• Coordination of experts (Meta Ads, Google Ads, SEO, web development, emailing)

◻️ Content Creation & Editorial Management
• Definition of editorial line and content calendar
• Writing for social networks, newsletters, email campaigns
• SEO-optimized blog posts
• Ghostwriting
• Visual creation: templates, photo shoot direction, video shooting

◻️ Structured Offers
• Foundation: one-off service to establish a solid and autonomous communication base
• Development: monthly support for regular and delegated presence
• Consulting: one-time strategic interventions or for large-scale projects

◻️ Training & Workshops
• Individual or group
• Creating videos with a smartphone
• Creating and managing quality content

🎯 Key Achievements
• SaaS Launch (2025 – ongoing): brand strategy development, multi-channel content creation, and digital presence structuring.
• Election Campaign - Provincial & Municipal Elections (2024): supporting political representatives in defining their positioning and coordinating their photo and video shoots. Over 120 elected officials and candidates sensitized to digital communication and trained in creating videos with a smartphone.
• Scale-up in the recruitment sector (2020–2022): development of brand editorial strategy and content creation across all digital channels. Results achieved: one Reel with +30 million views, +342% impressions on Instagram, and 72% followers on the management's LinkedIn page
Social Networks Training Digital Communication Communication Strategy Social Media Strategy Ghostwriting
Sodexo Pass International
eCatalogue Coordinator Assistant
E-COMMERCE
December 2015 - October 2018 (2 years and 11 months)
Bruxelles, Belgium
- Management of online product catalogs
- Participation in technical developments
- Collaboration with client portfolio managers
- Analysis and improvement of procedures
- Documentation creation
- Pricing and margin management to meet objectives
- Customer service
Communication Strategy Inbound Marketing E-commerce Web Marketing Back-End Development