Freelancer profile translated to English.

Description

With a solid background in CRM and digital marketing, I have helped numerous companies, from SMEs to multinationals, to increase their performance and customer loyalty. I will put my seriousness and my ideas at your disposal to find growth levers with an ROI-oriented vision.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

Renault Group
PRM / CRM Strategy Manager
AUTOMOBILE
March 2022 - Today (4 years and 3 months)
Boulogne-Billancourt, France
Development and implementation of the international PRM collection strategy
Deployment of PRM / CRM scores to increase conversion and engagement
Activations: event management of CRM / PRM programs for new vehicle launches: livestream, VIP experiences (Roland Garros, Six Nations Tournament...)
Tender and implementation of a single CRM agency in the main countries of the group (FR, DE, UK, IT, ES, PT)

Areas of focus: Renault Brand, Global
CRM Project Management Acquisition Strategy Event Management Data Marketing
MARCO VASCO (Agence de voyage sur mesure - Groupe Le Figaro)
Digital Marketing & CRM Director (Comex Member)
TRAVEL AND TOURISM
October 2018 - March 2022 (3 years and 5 months)
Paris, France
Acquisition Strategy: lead generation for the sales force
SEM / SEA: ads campaigns, retargeting, shopbot, native ads, social ads
SEO: Content optimization, blog network, and backlink strategy
Website: graphic and editorial line redesign
UX, A/B testing, customer journey analysis
CRM Strategy: Continuous improvement of the CRM plan created in 2014
Budgetary and strategic dashboards, and expense optimization
Management of acquisition and CRM departments (8 people)
DPO Referent & GDPR compliance
CRM Acquisition Strategy SEO Google AdWords Customer Loyalty
MARCO VASCO (Agence de voyage sur mesure - Groupe Le Figaro)
CRM and Loyalty Manager
TRAVEL AND TOURISM
July 2014 - October 2018 (4 years and 3 months)
Paris, France
Creation of the CRM and loyalty department
Creation of the loyalty program: Increase from 22% to 51% of loyal customers in 4 years
Creation of the referral program: 50% conversion rate of referred customers vs. 12% for new customers
Training of the sales force in CRM practices (150 travel agents)
Deployment of a CRM automation solution: emails, SMS, print, and emailing strategy (A/B testing, automation, marketing pressure, deliverability)
Customer satisfaction monitoring
CRM Customer Loyalty Referral Customer Lifecycle Marketing Automation